Back to Search Start Over

Getting tough on trade

Authors :
McCarthy, Michael
Source :
ADWEEK Eastern Edition. April 13, 1992, Vol. 33 Issue 15, p20, 6 p.
Publication Year :
1992

Abstract

When a young salesman from a major beverage company walked into the office of a Northeast supermarket buyer recently, he got a rude awakening. to get space in the supermarket [...]

Subjects

Subjects :
Kraft Heinz Foods Co. -- Marketing
Mondel?z International Inc. -- Marketing
Procter & Gamble Co. -- Marketing
Supermarkets -- Marketing
Packaging industry -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
01992864
Volume :
33
Issue :
15
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.12146339

Tools

Authors Abstract Subjects Details