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Byline: Pete Wetmore when jessica atkins gets it in her head to buy something, she wants it from a nearby store, not an online merchant. But before venturing out from [...]

Byline: PETE WETMORE Don't underestimate the reach of Michael Reed and his 86 daily papers sprinkled across small towns from New York to Texas. The papers' Web sites can expand [...]

New rules on how newspapers report circulation and readership-the result of years of wrangling among publishers over the definition of 'paid circulation'-will arm publishers with new ways to sell ad […]

Presents an update on newspaper advertising in the U.S. as of April 2004. Growth in revenue from national advertising from 2003 to 2004 according to the Newspaper Association of America (NAA); Hurdles faced by national ad buyers with publishers according to analyst Edward J. Atorino; Entity created by NAA with a mission of winning over national dollars in different advertising categories.

The article reports on the changes in run-of-press (ROP) advertising in newspapers in the U.S. The trend that publishers continue to see if the shift from ROP to preprint advertising. And with full-page ads under pressure from the economic downturn, newspaper are looking beyond such ROP stalwarts as departments stores and are offering new ROP variations.

The article discusses how the new rules in the United States governing the reporting of newspaper circulation and readership can help publishers sell advertising space. Under the new rules, publishers will be able to count papers they sell at less than half the basic price as paid circulation. The rules, according to publishing industry analysts, make it easier for advertisers to compare one paper with another.