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The article describes the television advertising campaign for Santher's Sym sanitary napkins in Brazil. The ad features a man discussing the better fit and greater comfort of the Sym sanitary napkins. He earnestly speaks about topics such as napkin leak and promotes the product's Body Fit system. The spot is created by Washington Olivetto, founder and president of W/Brasil.

This article reports on charges of racism faced by Brazil daily O Estado de Sao Paulo and advertising agency Talent as of August 23, 1993. The newspaper and advertising agency face charges of racism for a new television commercial that was pulled after one week on the air in August 1993. In the spot, a white actor uses a photo of an African American actor to denigrate a rival paper. O Estado denied racism, saying it chose the African American actor because the character he plays is considered ugly.