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Start Over Author "Shibo Zhou" Journal academy of management proceedings
2 results on '"Shibo Zhou"'

2. How Do Users' Reviews Matter for Corporate Innovation?

Author

Shibo Zhou

Subjects
Information source, General Medicine, Business, Marketing, Purchasing, Corporate innovation
Abstract

The growing amount of online reviews is an important external information source for both consumers and producers. While the reviews’ impact on consumers purchasing behaviors has drawn much attenti...

Published
2020

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