Back to Search Start Over

How Do Users' Reviews Matter for Corporate Innovation?

Authors :
Shibo Zhou
Source :
Academy of Management Proceedings. 2020:12700
Publication Year :
2020
Publisher :
Academy of Management, 2020.

Abstract

The growing amount of online reviews is an important external information source for both consumers and producers. While the reviews’ impact on consumers purchasing behaviors has drawn much attenti...

Subjects

Subjects :
Information source
General Medicine
Business
Marketing
Purchasing
Corporate innovation

Details

ISSN :
21516561 and 00650668
Volume :
2020
Database :
OpenAIRE
Journal :
Academy of Management Proceedings
Accession number :
edsair.doi...........7ca8ef1786efd030c14df2216e513095

Tools

Authors Abstract Subjects Details