1. SELLING POWER.
- Author
-
Miltner, Harry
- Abstract
The article discusses the Redbull TV project of Dietrich Mateschitz, the creator of the Red Bull energy drink brand. Mateschitz announces that the Redbull TV is building up its network after acquiring 95% of Austrian regional broadcaster Salzburg TV. The channel will be initially launched in Austria, but will also be international with an aim in reaching Redbull customers in the U.S., Europe, and Asia. Mateschitz already employed top television talents, including Andreas Gall, Gerhard Weis, and Hans Mahr.
- Published
- 2008