1. Transformation of Organizational Identity in Corporate Hegemony: Critical Perspectives to Japanese Corporate Misconduct.
- Author
-
Kiyomiya, Toru
- Subjects
JAPANESE corporations ,CORPORATE corruption ,CORPORATE image ,GROUP identity ,COMMUNICATION in management - Abstract
This paper focuses on communication in a corporate misconduct which reflects enactments of corporate hegemony. Japanese organizations traditionally have a strong relationship with their employees, and this psychological or mental connection between an organization and employees are recognized as organizational identity. In this paper, transformation of corporate identity is discussed in terms of critical perspective. A Japanese case of the cover-up scandal by Mitsubishi Motors Corp. (MMC) is analyzed, and three aspects of organizational deception are confirmed: offensive, defensive, and collaborative deceptions. There are a couple of important findings. (1) Strong identification with an organization is reified into a corporate brand through ingroup communication. (2) Symbolic process of discourse and knowledge creation discipline MMC workers in concertive control. (3) In corporate hegemony, top management does not directly commit the crime, but collective will made the organizational members to naturally commit misdeeds. (4) Organizational identity is transformed into idolatry, and their organizational communication becomes fetish in corporate hegemony. I conclude that corporate misconduct is neither errors nor mistakes in management but it is a natural consequence of the current management systems, and a center of a corporate misconduct must be considered as transformation of organizational identification and reification of communication ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]
- Published
- 2006