The Federation Internationale de Football Association (FIFA) World Cup and National Image of Respective Host Countries, France, and S. Korea/ Japan, in U.S. Newspapers.

This article examines the coverage of U.S. newspaper of two World Cup events, hosted respectively by France and South Korea and Japan, to assess amount, topic, slant, deviance, and prominence of coverage. Countries host international events to improve their images. It was said that such public relations strategy do not always work. The study revealed that France received better coverage than South Korea and Japan, and Japan received better coverage than South Korea.