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Introduction. The relevance of the research is determined by the ambivalence of applying scientific knowledge, which can bring humanitygood and great harm. However, the issue is not science or scientific knowledge itself, but in whose hands it is, what social interests arebehind it, what social and state structures direct its development, and according to which values. That is, the answer to the questions of thestrategic development of science must certainly lie in its value, and moral dimension. The aim and tasks are a study of the specifics ofscience in the context of its moral dimension in the conditions of modern civilizational progress of mankind. Research methods. Themethodological strategy of the research is based on socio-cultural, cultural-historical, systemic, and comparative methodologicalapproaches in their dialectical unity. Research results. It is important that science, as a part of the culture, is guided by socio-culturalvalues in its development and does not lose touch with the real history of society. The problem of the relationship between science andmorality is correlated with the relationship between science and practical activity. This problem also actualizes the social responsibilityrequirement of the scientific community not only for the direct result of the research but also for its practical use in various subsystems ofsociety and social life. Science needs social control to be oriented to the service of social progress because, beyond social and moral use,scientific knowledge loses its cultural and humanistic dimension. Discussion. In the discussion, the author examines the issue of therelationship between science and religion, which is an important component of the issue of the relationship between science and morality.Conclusion. The main value criterion of modern scientific knowledge is the emphasis on the awareness of the socially significant limits oftheoretical research, supplementing it with cultural and ethical parameters and humanistic guidelines. The value imperative largelydetermines the specifics of the professional ethics of the scientist himself, in particular, it presents a number of requirements for the ethics ofthe process of scientific creativity and dictates some moral norms of the scientist's creative activity. It is worth remembering that science isnot an end in itself, it must serve man, his good. У статті проведено дослідження специфіки науки в контексті її морального виміру. Приймаючи думку, щонаукове знання в сучасному світі виступає головним фактором цивілізаційного розвитку, зокрема технологічного,здійснюючи у такий спосіб найбільший вплив на цивілізаційний вибір, автор досліджує залежність між специфікоюнаукового знання та соціокультурними наслідками його використання, визнаючи ключову роль морально-ціннісноговиміру науки. В контексті розкриття теми статті автор також розглядає питання співвідношення науки і релігії,яке є важливою складовою питання співвідношення науки та моралі

The article examines the leading directions of socio-cultural development of public libraries of the People's Republic of China. The activity of public libraries of three provinces, which implement models of open information space and remote service center, publicly available information service center, integrated model of community and cultural activity center, lifelong education center, and model of creating corporate associations with cultural institutions and university libraries, was analyzed. Projects for the creation of a public library in Hainan province, which represents a model of a center for public and cultural activities, are highlighted; Sun Yat-Sen's book collections in Guangdong Province, which became the largest public library in the region; of the Jinan Public Library as a public information service center operating 24/7 all year round. The dynamics of library work were analyzed, in particular the indicators of visits to reading rooms and Internet resources, document issuance, and reference and bibliographic service. Ways of raising the professional level of library employees, such as participation in scientific and methodical conferences, events aimed at professional development, competitions of professional skills, etc., were considered. The directions of the socio-cultural modernization of China's libraries are outlined, including the development of the public library as a publicly available information service center, organizational and personnel transformations, the introduction of service innovations, the participation of book collections in urban development projects, etc., У статті розглянуто провідні напрями соціокультурного розвитку публічних бібліотек Китайської Народної Республіки (КНР). Проаналізовано діяльність публічних бібліотек трьох провінцій, які реалізують моделі відкритого інформаційного простору та центру дистанційного обслуговування, загальнодоступного інформаційного сервісного центру, інтегровану модель центру громадської та культурної діяльності, центру освіти протягом життя й моделі створення корпоративних об'єднань із закладами культури та бібліотеками університетів. Висвітлено особливості проєктів зі створення публічної бібліотеки провінції Хайнань, що уособлює модель центру громадської та культурної діяльності; книгозбірні Сунь Ят-Сена у провінції Гуандун, що стала найбільшою публічною бібліотекою регіону; публічної бібліотеки Цзінань як загальнодоступного інформаційного сервісного центру, що працює цілий рік у режимі 24/7. Проаналізовано динаміку роботи зазначених бібліотек, зокрема показники відвідування читальних залів та інтернет-ресурсів, видавання документів, довідково-бібліографічного обслуговування. Розглянуто шляхи підвищення професійного рівня співробітників бібліотек, як-от участь у наукових і методичних конференціях, заходах, спрямованих на фаховий розвиток, конкурсах професійної майстерності тощо. Окреслено напрями соціокультурної модернізації бібліотек Китаю, поміж яких — розвиток публічної бібліотеки як загальнодоступного інформаційного сервісного центру, організаційні та кадрові трансформації, упровадження сервісних інновацій, участь книгозбірень у проєктах міського розвитку тощо.

The article examines the leading directions of socio-cultural development of public libraries of the People's Republic of China. The activity of public libraries of three provinces, which implement models of open information space and remote service center, publicly available information service center, integrated model of community and cultural activity center, lifelong education center, and model of creating corporate associations with cultural institutions and university libraries, was analyzed. Projects for the creation of a public library in Hainan province, which represents a model of a center for public and cultural activities, are highlighted; Sun Yat-Sen's book collections in Guangdong Province, which became the largest public library in the region; of the Jinan Public Library as a public information service center operating 24/7 all year round. The dynamics of library work were analyzed, in particular the indicators of visits to reading rooms and Internet resources, document issuance, and reference and bibliographic service. Ways of raising the professional level of library employees, such as participation in scientific and methodical conferences, events aimed at professional development, competitions of professional skills, etc., were considered. The directions of the socio-cultural modernization of China's libraries are outlined, including the development of the public library as a publicly available information service center, organizational and personnel transformations, the introduction of service innovations, the participation of book collections in urban development projects, etc., У статті розглянуто провідні напрями соціокультурного розвитку публічних бібліотек Китайської Народної Республіки (КНР). Проаналізовано діяльність публічних бібліотек трьох провінцій, які реалізують моделі відкритого інформаційного простору та центру дистанційного обслуговування, загальнодоступного інформаційного сервісного центру, інтегровану модель центру громадської та культурної діяльності, центру освіти протягом життя й моделі створення корпоративних об'єднань із закладами культури та бібліотеками університетів. Висвітлено особливості проєктів зі створення публічної бібліотеки провінції Хайнань, що уособлює модель центру громадської та культурної діяльності; книгозбірні Сунь Ят-Сена у провінції Гуандун, що стала найбільшою публічною бібліотекою регіону; публічної бібліотеки Цзінань як загальнодоступного інформаційного сервісного центру, що працює цілий рік у режимі 24/7. Проаналізовано динаміку роботи зазначених бібліотек, зокрема показники відвідування читальних залів та інтернет-ресурсів, видавання документів, довідково-бібліографічного обслуговування. Розглянуто шляхи підвищення професійного рівня співробітників бібліотек, як-от участь у наукових і методичних конференціях, заходах, спрямованих на фаховий розвиток, конкурсах професійної майстерності тощо. Окреслено напрями соціокультурної модернізації бібліотек Китаю, поміж яких — розвиток публічної бібліотеки як загальнодоступного інформаційного сервісного центру, організаційні та кадрові трансформації, упровадження сервісних інновацій, участь книгозбірень у проєктах міського розвитку тощо.

In a highly globalised, competitive world, urban strategies often highlight festivals and events as activities which can attract tourists and investors, extend the tourism season and boost the economy. Event tourism as a term is now well established in the tourism lexicon, however, it is usually employed in quite a limited way that offers only partial insights into a complex phenomenon. To redress this deficit, this paper examines the case of Dublin, where for the last twenty-five years, policy-makers have been using festivals and events to boost the city’s international standing. The aim is to investigate whether policy-makers can strategically use events to further tourism goals while simultaneously fostering socio-cultural development more broadly. Methodologically, the study reported undertakes a detailed, critical analysis of public policy documents that relate festivals and events to tourism. It finds a range of policy perspectives at play but overall, there is a clear tendency for festivals and events to be framed through an urban entrepreneurial lens that under-appreciates social and cultural issues. In contrast, a second set of findings reported from primary research undertaken at one of the main tourism–oriented festivals in the city show how festival experiences can generate enjoyment, sociability, pride, inclusion and belonging for both tourists and other city users alike, while simultaneously producing economic returns. Together, the findings of the policy analysis and the empirical case point to the need to re-think how events and tourism intersect to achieve optimal outcomes, especially in these post pandemic times when cities the world over are searching for more sustainable tourism futures. The study recommends that event tourism policy-making adopt broader, more holistic terms of reference and suggests that lessons from practice could be employed to inform better policies.

The key idea of the study is to consider the network interaction between the subjects of the educational system. The purpose of the study is to analyze the features of the formation of an educational network community. The object of the study is network communities in the field of art education. The importance of effective interaction and continuity of the three-stage system of art education as key factors in the formation of an educational network community is highlighted and the problematic field of its formation is determined., Центральное внимание уделяется рассмотрению сетевого взаимодействия между субъектами образовательной системы. Целью исследования является анализ особенностей формирования образовательного сетевого сообщества. Объектом исследования выступают сетевые сообщества в сфере художественного образования. Выделена значимость эффективного взаимодействия и преемственности трехступенчатой системы художественного образования как ключевых факторов формирования образовательного сетевого сообщества и определено проблемное поле его формирования.

Introduction. The timeliness of the study is determined by the global nature of the problems in the development of modern society. The current global problems are the result of a certain development strategy, and, above all, a certain type of worldview that has developed in a particular historical period. Therefore, the solution of existing problems is associated with finding the optimal worldview, which, in turn, determines the specifics of the knowledge base of socio-cultural activities (the specifics of worldview and instrumental knowledge). The aim and tasks are a study of the specifics of knowledge in the context of socio-cultural development. Research methods: The methodological strategy of the research is based on socio-cultural, cultural-historical, systemic and comparative methodological approaches in their dialectical unity. Research results. In each historical epoch, a certain type of worldview is formed, which determines the specifics of human activity. There is a certain relationship between worldview knowledge, which is the basis of a certain type of worldview-orientation, and instrumental knowledge, which is designed in accordance with this type of worldview. Such interdependence of worldview and instrumental knowledge has a decisive influence on the specifics of socio-cultural development in general and the relevant era in particular. Discussion examines the specifics of knowledge used in the field of social relations in Antiquity. Conclusion. The knowledge basis of socio-cultural activity is worldview and instrumental knowledge, the specificity of which is determined by a certain type of worldview that has developed in different historical periods. В статті проведено дослідження специфіки, місця та ролі знання у соціокультурному розвитку. Приймаючи думку, що в кожну історичну епоху складається певний тип світовідношення, який і визначає специфіку діяльності людини, автор дослі-джує залежність між світоглядним знанням, яке є основою певного типу світовідношення, та інструментальним знанням, що оформлюється відповідно до даного типу світовідношення. Така взаємозалежність світоглядного та інструментального знан-ня, на думку автора, здійснює визначальний вплив на специфіку соціокультурного розвитку загалом та відповідної епохи зокрема.

The article presents a conceptual analysis of the intercultural model of development of modern cities, with an emphasis on the selection strategy and activity of axiological approach to developing models of modernization of a modern city, marked specific features of urban culture - multicultural, multipolarity interests, values, needs and opportunities for groups. Revealed that about the virtualization of the social space and the introduction of information and communication technologies, which express a qualitative difference between the interaction of the urban population as a unit of sociocultural stratification of the culture of a particular regional community, are determined by particularly significant factors influencing the formation of the modern sociocultural space of a multi-ethnic city. The tendencies of participation in the formation of the sociocultural space of Ukrainian cities by wide circles of the public with the active and consistent participation of citizens in exercising control over cultural policy are characterized and organizational conditions for sustained feedback from the public and authorities. The theoretical and methodological foundations of the practice of sociological support of the development processes of multi-ethnic Ukrainian urban communities in the context of the implementation of the European intercultural strategy are considered. The emphasis is on solving the problems of a sociological study of the needs of the urban community in the information environment and the complication of sociocultural relationships between the subjects of the processes of modernization of the cultural urban environment. The need for a systematic combination of sociological approaches based on the integration of the concepts of the city’s public space, the resource concept of the city, the concept of socialization, the socio-cultural capital of the city, the concepts of sociocultural identification and urban identity is stated. The author 's case was the conclusion that the processes of maintenance practices for the development of multi-ethnic Ukrainian urban communities in the context of the European strategy for intercultural indicate significant prospects of sociological studies of social and cultural development of the Ukrainian regional multicultural cities. The article emphasizes that the following areas are relevant: the development of research criteria for potentially productive sectors of the development of the sociocultural urban environment and the factors of activation of interested social groups in the context of the implementation of strategies and objectives of the concept of interculturalism.

The subject of the study is creativity as a component of tourism development strategy. The aim is to study the socio-cultural development of Ukrainian society for creativity and to identify its directions in rural tourism development strategies. The set of methods, principles and techniques of scientific knowledge was used: a) systematic approach method - when considering creativity as a system consisting of a certain number of interrelated elements; b) comparative analysis - in the study of trends in the development of socio-cultural sphere; c) a scientific abstraction method - to highlight the strong, typical links between socio-cultural development and creativity. The socio-cultural development of Ukrainian society as a potential producer of creative ideas has been investigated. The general tendencies of development of creative sectors of economy are determined. Models of relations between creative industries and the rest of the economy are considered. The creative industry has been linked to the rural economy's impression economy. Problems of development of socio-cultural sector of rural territories of Ukraine are outlined and analyzed. The directions of changing the paradigm of perception of rural settlements in relation to their reorientation to tourist activity are determined. It is established that successful implementation of a rural development strategy is not possible without a creative component that will help to form an innovative tourism product and attract new consumers. The indicators of creativity that are necessary for the formation of rural tourism development strategy are presented. Directions for positive change in rural communities have been identified. The results of the study may be the direction of developing an effective national strategy for rural development, based on creative ideas and involvement of creative sectors, which will ultimately be a social effect of the proposals. Keywords: creativity, tourism development, socio-cultural development, green tourism, strategy, creative economy.

The article highlights the characteristic features and the main cause-and-effect relationship of university campuses with the urban environment and, in particular, their purely functional content with science, education, living, recreation, which is carried out in an architectural-spatial environment. The article examines the historical context and the main stages of the development of student campuses in order to study the patterns of campus formation in accordance with the socio-cultural development of society. Foreign and domestic experience are considered. Current trends in the development of student campuses are briefly identified. Formulation of the problem. The latest level of civilization in the development of society determines the need for close attention to the development of science, modern educational technologies. A society that imitates the transition of industrial development is in the post-industrial period and makes the transition to the information society, needs the latest organization of education and, accordingly, the formation of the latest architectural and planning structures of university complexes. Modern technology parks, which are the newest multifunctional architectural and planning formations, began the development of this system of student campuses, aimed at overcoming the socio-economic crisis of the postwar period of the 50s and launched the latest system of urban planning, where education, science, housing, commercial and technological activities are located in a compact settlement, which fully contributes to the goal of intensifying science and economics. Modern university complexes also have their own civilizational mission of progress, which requires the implementation of the task of continuing education within the purposefully formed urban and architectural spatial planning structures of campuses. Comfortable living, conditions of continuing education, places of public space, conditions for maintaining a healthy physical shape, cultural development - a necessary basis for the implementation of the program of continuing development and education., У статті висвітлюються риси і основний причинно-наслідковий зв'язок університетських містечок з міським середовищем і, зокрема, з їх суто функціональною наповненістю наукою, освітою, проживанням, оздоровленням, відпочинком, здійсненою в архітектурно-просторовому середовищі. В статті розглянуто історичний контекст та основні етапи розвитку студентських містечок з метою вивчення закономірностей формування кампуса у відповідності із соціокультурним розвитком суспільства. Розглянуто закордонний та вітчизняний досвід. Коротко визначені сучасні тенденції розвитку студентських містечок.

A modern child from birth becomes a consumer of a variety of information coming from all sorts of sources. That is why children today are the most unprotected, unprepared for the use of various kinds of information. In this connection, the formation of the foundations of the information culture, beginning precisely from the preschool age, and continuing acquaintance with the surrounding world and phenomena with the gradual expansion of the horizons of knowledge becomes urgent. In the article, conclusions were drawn that social and cultural activity has unlimited possibilities for realizing the potential in the formation of the foundations of the information culture of children of the senior preschool age. It is able to provide continuous updating of the content, forms, methods and means of involving preschoolers in the world of culture.

Problem setting. Nowadays, social networks have become an integral part of communication processes in society. The influence of social networks on the socio-cultural development of Ukraine has both positive and negative manifestations, since both values and antivalues are spread in these communication systems, there are subjects who are guided by the norms of morality and law, and those who neglect them, direct their efforts to the harmonization of a certain sphere of public life, or vice versa, produces xenophobic sentiments, inciting enmity in the domestic society at the cultural, national, religious and other levels. Recent research and publications analysis. Significant numbers of scientific works are aimed at elucidating the signs and criteria of deviating as a social phenomenon. According to A.Demkiv, those values, the worldview and behavior that deviate from the organizational culture that exist in a certain social community are considered deviant. In the context of this research, it is important to note A.Khlebnikova's reflections on the recognition and determination of the axiological status of the social network in modern society and the scientific work of P.Kravchenko, which proves that religion, morality, values, language, traditions contribute to the internal consolidation of local social groups, and in this process, social networks perform a leading role. Researchers A.Onishchenko, V. Gorovoy, V. Popik and others devoted their scientific research to uncovering the negative impact of social networks on the development of the Ukrainian state and its socio-cultural and informational spheres. Paper objective. This research involves the disclosure of the negative impact of value deviations of social network subjects on the domestic socio-cultural area, information and spiritual security of Ukraine. Paper main body. The wide range of values presented in social networks has a consolidating, humanistic nature – they are reproduced by scientific and creative communities, spiritual and cultural associations, volunteer and human rights organizations, and so on. In turn, anti-values are presented in the content of extremist organizations, xenophobic associations of various orientations, which creates an ideological basis for the emergence of social conflicts, disintegration processes, and civil confrontation. Thus, social networks have become an influential actor in the development of the socio-cultural, spiritual, value, information space of our country. Considering Ukrainian society as a holistic formation, it is worth noting that value deviations are those ideas about the ways of being and about spiritual life that do not correspond to the humanistic and national guidelines for the democratic development of Ukrainian society. In the context of the research, worldview guidelines that contradict moral attitudes, existing legal norms, accepted traditions of the domestic society, etc. can be considered as value deviations in social networks. Freedom in social networks has a dual manifestation: on the one hand, it is free opportunities for self-realization of individuals and diverse perspectives for the development of the country's socio‑cultural space, and on the other hand, freedom in social networks creates conditions for the popularization of antihuman attitudes, pseudo-values, xenophobic ideologies and worldview systems. Conclusions of the research. The value deviations of social network subjects are a logical continuation of the deformations of the moral, political, legal, spiritual and other humanistic direction attitudes that are widespread in Ukrainian society. Undoubtedly, the influence of value deviations on domestic socio-cultural development is destructive and it can manifest itself in illegal, immoral, aggressive models of behavior., Определены особенности влияния ценностных девиаций у субъектов социальных сетей на социокультурное развитие Украины. Раскрыто характеристики социальной сети как субъекта социокультурного пространства в аксиологическом измерении. Показаны негативные последствия влияния ценностных девиаций в виртуальных сетевых структурах на информационную и духовную безопасность государства. Указано на необходимость проведения профилактических мероприятий по предупреждению распространения ценностных девиаций в социальных сетях., Визначено особливості впливу ціннісних девіацій у суб’єктів соціальних мереж на соціокультурний розвиток України. Розкрито характеристики соціальної мережі як суб’єкта соціокультурного простору у аксіологічному вимірі. Визначено негативні наслідки впливу ціннісних девіацій у віртуальних мережевих структурах на інформаційну та духовну безпеку держави. Зазначено про необхідність здійснення профілактичних заходів щодо попередження розповсюдження ціннісних девіацій у соціальних мережах.

Problem setting. Nowadays, social networks have become an integral part of communication processes in society. The influence of social networks on the socio-cultural development of Ukraine has both positive and negative manifestations, since both values and antivalues are spread in these communication systems, there are subjects who are guided by the norms of morality and law, and those who neglect them, direct their efforts to the harmonization of a certain sphere of public life, or vice versa, produces xenophobic sentiments, inciting enmity in the domestic society at the cultural, national, religious and other levels. Recent research and publications analysis. Significant numbers of scientific works are aimed at elucidating the signs and criteria of deviating as a social phenomenon. According to A. Demkiv, those values, the worldview and behavior that deviate from the organizational culture that exist in a certain social community are considered deviant. In the context of this research, it is important to note A. Khlebnikova’s reflections on the recognition and determination of the axiological status of the social network in modern society and the scientific work of P. Kravchenko, which proves that religion, morality, values, language, traditions contribute to the internal consolidation of local social groups, and in this process, social networks perform a leading role. Researchers A. Onishchenko, V. Gorovoy, V. Popik and others devoted their scientific research to uncovering the negative impact of social networks on the development of the Ukrainian state and its socio-cultural and informational spheres. Paper objective. This research involves the disclosure of the negative impact of value deviations of social network subjects on the domestic socio-cultural area, information and spiritual security of Ukraine. Paper main body. The wide range of values presented in social networks has a consolidating, humanistic nature - they are reproduced by scientific and creative communities, spiritual and cultural associations, volunteer and human rights organizations, and so on. In turn, anti-values are presented in the content of extremist organizations, xenophobic associations of various orientations, which creates an ideological basis for the emergence of social conflicts, disintegration processes, and civil confrontation. Thus, social networks have become an influential actor in the development of the socio-cultural, spiritual, value, information space of our country. Considering Ukrainian society as a holistic formation, it is worth noting that value deviations are those ideas about the ways of being and about spiritual life that do not correspond to the humanistic and national guidelines for the democratic development of Ukrainian society. In the context of the research, worldview guidelines that contradict moral attitudes, existing legal norms, accepted traditions of the domestic society, etc. can be considered as value deviations in social networks. Freedom in social networks has a dual manifestation: on the one hand, it is free opportunities for self-realization of individuals and diverse perspectives for the development of the country’s socio-cultural space, and on the other hand, freedom in social networks creates conditions for the popularization of antihuman attitudes, pseudo-values, xenophobic ideologies and worldview systems. Conclusions of the research. The value deviations of social network subjects are a logical continuation of the deformations of the moral, political, legal, spiritual and other humanistic direction attitudes that are widespread in Ukrainian society. Undoubtedly, the influence of value deviations on domestic socio-cultural development is destructive and it can manifest itself in illegal, immoral, aggressive models of behavior.

Статья посвящена исследованию такого явления как благотворительность. При этом благотворительность рассматривается, с одной стороны, как экономический механизм перераспределения денежных ресурсов, с другой, как форма взаимопомощи и поддержи в обществе, как способ общественного развития. В практической части статьи рассматриваются не все формы благотворительности, а только пожертвование денег, сделана попытка выявить взаимосвязи между величиной денежных пожертвований на благотворительность в стране с различными социально-экономическими показателями ее развития. Проведен анализ готовности студенческой молодежи Свердловской области к такой форме социальной активности как пожертвование денег на реставрацию памятников и храмов. The article is devoted to the study of such a phenomenon as charity. At the same time, charity is considered, on the one hand, as an economic mechanism for the redistribution of monetary resources, on the other, as a form of mutual assistance and support in society, as a way of social development. In the practical part of the article, not all forms of charity are considered, but only the donation of money, an attempt is made to identify the relationship between the amount of monetary donations to charity in a country with different social-economic indicators of its development. The analysis of the readiness of the student youth of the Sverdlovsk region to such a form of social activity as the donation of money for the restoration of monuments and temples. Статья подготовлена при финансовой поддержке РФФИ в рамках научного проекта № 20-011-00471 «Социальное участие молодёжи в социокультурном развитии городов России и постсоветских стран: компаративный анализ потенциала и моделей управления».

В статье анализируется необходимость создания нового автоматизированного пакетного предложения туристических услуг для организации досуга въездных индивидуальных туристов и вовлечения всех территорий региона в развитие его социокультурной сферы., The article examines the need for a new automated batch offers travel services for the leisure entry individual tourists and the involvement of all territories in the region in the development of its socio-cultural sphere.

Соотношение культурных и коммерческих приоритетов в практике и исследовании медиа требует интеграции методов культурологии и теории медиа, философии и социологии культуры, педагогики и искусствознания (в особенности киноведения), социальной и культурной антропологии, политологии, этнологии и религиоведения. Гуманитарное знание и социальные науки испытывают на себе значительно большее давление идеологического контекста, нежели науки естественные и технические. Наиболее ярко это проявляется именно в сфере медиа и средств массовой информации. В актуальном ныне понимании культуры существует целый ряд противоречий между ведомственными подходами и принципами ЮНЕСКО: в статье подробно анализируются положения Основ государственной культурной политики, утвержденных в 2014 году указом Президента РФ. В этом программном тексте, как и в концепции ЮНЕСКО, проблемы культуры связываются с общественно-экономическим прогрессом и развитием самого человека. Но фактически при обсуждении Основ и разработке соответствующей стратегии главное внимание было уделено не развитию, а наследию и консервации, возвращению к прошлому и защите традиционных ценностей против того нового, что создается человечеством сегодня. Эта своеобразная аберрация связана и с национально-историческим контекстом, и с общими глобализационными процессами: в частности, с возрастанием роли медиакомпетенций в культурной и экономической жизни. В ХХ-XXI вв. параллельно нарастали, с одной стороны, центробежные и центростремительные тенденции (распад империй), с другой – интеграция планетарной культуры на основе деятельности средств массовой информации. Проведенное исследование показывает нелинейность социокультурных процессов и наших представлений о них, определяющих становление новой методологии и имеющих медийную проекцию. Медиаобразование позволяет разрешить многие противоречия, так как предполагает подготовку людей к осмыслению и критическому восприятию не только традиционного, но и качественно нового интеллектуального и художественного творчества., The correlation of cultural and commercial priorities in media practice and research requires the integration of methods of cultural studies and media theory, philosophy and sociology of culture, pedagogics and art studies (especially film studies), social and cultural anthropology, political science, ethnology and religious studies. Humanitarian knowledge and social sciences are under much greater pressure from the ideological context than natural and technical sciences. This is most evident in the media. In the current understanding of culture, there is a number of contradictions between departmental approaches and the principles of UNESCO: the article analyzes in detail the provisions of the Foundations of the State Cultural Policy, approved in 2014 by the Decree of the President of the Russian Federation. In this program text, as in the concept of UNESCO, the problems of culture are associated with socio-economic progress and the development of the individual. But in fact, when discussing the Foundations and developing an appropriate strategy, the focus was not on development, but on heritage and conservation, a return to the past and the protection of traditional values against the new ones that humanity is creating today. This kind of aberration is connected with the nationalhistorical context, and with the general globalization processes: in particular, with the increasing role of media competence in cultural and economic life. In the XX–XXI centuries on the one hand – centrifugal and centripetal trends (the collapse of empires) increased simultaneously, on the other – the integration of planetary culture based on the activities of the media. The study shows the nonlinearity of social and cultural processes and our ideas about them, which determine the formation of a new methodology and have a media projection. Media education allows us to resolve many contradictions, as it involves preparing people for understanding and critical perception of not only traditional, but also qualitatively new intellectual and artistic creativity.

статья рассматривает социальные сети как одну из составляющих информационных технологий в системе мирового образовательного пространства. Социальные сети представляются тем механизмом социального взаимодействия, без которого невозможно социокультурное развитие. Сетевое образование есть независимая от формальных структур система, которая функционирует исключительно благодаря индивидуальности ее участников., The article considers social networks as one of the components of information technologies in the system of the world educational space. Social networks are represented by the mechanism of social interaction, without which social and cultural development is impossible. Network education is a system independent of the formal structures, which functions solely due to the individuality of its participants.

Education plays an important role in the social, political and economic transformation. The socio-economic development among the Tribal community depends on their educational levels. At the beginning of Independent India, the literacy rate among the Tribes was only 8.54 percent. But it has increased to 63.1 percent by 2011. No doubt it is a success at the primary level. But in higher education, representation of Tribal students is very discouraging with only 4.2 percent. Due to increased literacy rate among the Tribes, now they are approaching the government officials to utilize various welfare programmes entrusted to them by the Central and State governments.&nbsp

In rapidly-developing world there is a great demand of knowledge for Belarusian students to define Russian and Belarusian cultural realities, national traits based on the best works of art, to get accustomed with Belarusian everyday life, national values, to study historic and historical events, to treat national traditions, speech patterns used in a certain culture. All this determines the topicality of the materials presented. The purpose of the research is defined by sociocultural approach in the study of the Russian language. The given approach is described as the process providing sociocultural development of a student and his or her competencies. These competencies are formed with the help of interdisciplinary data, the values of material, social, spiritual, moral, artistic Belarusian and Russian cultures. Various activities presented in the article provide thepersonal socialization that is included in one or another subject technique. Such a way of study will allow the students to analyze and compare the facts, the phenomena of Russian and Belarusian cultures to make the process of studying of the Russian or Belarusian languages unique.

In rapidly-developing world there is a great demand of knowledge for Belarusian students to define Russian and Belarusian cultural realities, national traits based on the best works of art, to get accustomed with Belarusian everyday life, national values, to study historic and historical events, to treat national traditions, speech patterns used in a certain culture. All this determines the topicality of the materials presented. The purpose of the research is defined by sociocultural approach in the study of the Russian language. The given approach is described as the process providing sociocultural development of a student and his or her competencies. These competencies are formed with the help of interdisciplinary data, the values of material, social, spiritual, moral, artistic Belarusian and Russian cultures. Various activities presented in the article provide thepersonal socialization that is included in one or another subject technique. Such a way of study will allow the students to analyze and compare the facts, the phenomena of Russian and Belarusian cultures to make the process of studying of the Russian or Belarusian languages unique.

В статье рассматривается проблема специфики научно-образовательной среды университетов Китая как фундамент системы высшего профессионального образования в современных условиях., The article deals with the specificity of the scientific and educational environment of China’s universities as a foundation of the system of higher professional education in modern conditions., Научное мнение, Выпуск 9 2018, Pages 31-35

У статті висвітлюється проблема функціонування початкової школи сільської місцевості як компонента соціальної інфраструктури села (у визначених хронологічних межах). Окреслено особливості соціальної інфраструктури невеликих сільських населених пунктів України, подано окремі показники мережі шкіл і соціальної сфери; обґрунтовуються можливі шляхи взаємодії загальноосвітнього закладу І ступеня і сільського соціуму у стабілізації інфраструктури села. Акцентується на проблемах, що впливають на соціокультурний розвиток села, функціонування початкової школи, вирішення яких за допомогою комплексу врегульованих державою заходів соціально-економічного та освітнього характеру здатне радикально змінити ситуацію з якістю життя в сільській місцевості, оптимізувати культурно-освітній потенціал, забезпечити рівний доступ до якісної освіти сільським школярам. Наголошується, що важливими чинниками стабілізації соціальної сфери села поряд із модифікацією її соціально-економічної структури є розвиток і оновлення початкової школи сільської місцевості, оскільки закриття освітнього закладу є причиною міграції молодих сімей із сільської місцевості та занепаду сільських територій. Узагальнено, що необхідна виважена державна політика, яка б ураховувала особливості сільського соціуму та сприяла забезпеченню стабільних освітніх і життєвих перспектив для підростаючого покоління українських громадян. The article highlights the issue of primary schools functioning in rural areas as a component of social infrastructure (in certain chronological limits). The peculiarities of the social infrastructure of small rural settlements in Ukraine, presents some network indices of schools and social services; substantiates the possible ways of interaction between primary schools and stabilize the rural society in rural infrastructure. Raised issues affect the socio-cultural development of the primary school functioning in rural areas. Solving them through complex, regulated by the state socio-economical and educational matters is able to radically change the situation with the quality of life in rural areas, optimize the cultural and educational potential, and ensure equal access to quality education for students in rural areas. It is emphasized that an important factor in stabilizing the social sphere of the village next to the modification of its socio-economic structure is the development and renewal of primary schools in rural areas, as the closure of educational institutions causes migration of young families from rural areas and the degeneration of rural areas. The deliberate government policy that takes into account the peculiarities of rural society and contribution to ensure a stable educational and life prospects for the younger generation of Ukrainian citizens is required.

У статті проаналізовано соціокультурний розвиток міста Луцька за радянської доби. Розкривається вплив урбанізаційних процесів на побут населення, духовний клімат, формування та утвердження нового світогляду і моделей поведінки міського жителя. Акцентується увага на методах усталення радянського способу життя. General overview of socio-cultural development of Volyn region centre – city Lutsk – in Soviet period covering 1945 – 1991 is represented. The author analyzes influence of urban processes on daily lives of townspeople, spiritual environment of Soviet town, forming of new worldview and establishment of new behavior models of townsfolk. Special attention is paid to methods of introduction of Soviet lifestyle. It is established, that in Lutsk a system of general influence over personality was formed, which used mass media, educational institutions, public organizations, whose activity was strictly controlled by communist party structures. At the same time some problems – such as communal services, housing problem, medical service – were not entirely solved. Such topics as emergence and existence of urban subcultures and changes in ethnic and social structure of Lutsk deserve further investigation.

Статья посвящена теоретическому осмыслению социокультурного развития региона. Рассмотрены уровни культурного развития территориального образования и субъекта, система индикаторов и показателей. Article is devoted to the theoretical understanding of socio-cultural development of the region. Examined the levels of cultural development and territorial entity, the system of indicators and targets.

Prilog je nastao u povodu predstavljanja Godišnjaka Titius, br. 2/2009. Budući da je specijalizirani časopis, za istraživanja porječja Krke, Titius pokrenut na projektu „Titius: Porječje Krke – baština i sociokulturni razvoj“ to je članak podijeljen u dva dijela. Prvi, uvodni, dio rada donosi analizu nekih pojmova kao što su baština, biološka/ prirodna raznolikost i njene vrijednosti te sociokulturni razvoj – kulturna evolucija. Potom se posebno razmatra zaštita okoliša i održivi razvoj. Drugi dio teksta donosi kratak osvrt na drugi broj Godišnjaka Titius (Split) u kojem je objavljeno ukupno 17 radova. Autor ovog priloga osvrće se na nekoliko radova iz društvenih i humanističkih znanosti u tomu novom časopisu odnosno Godišnjaku, smatrajući da Titius svakako dobro služi proučavanju prirodne i kulturne baštine i promišljanju razvoja Pokrčja, a time i hrvatskog društva., This text was prepared on the occasion of presenting the Annual Titius, no. 2 / 2009. Since the journal Titius was launched as a specialized journal for the study of Krka river basin within the project “Titius - heritage and socio-cultural development,” the article is divided into two parts. The fi rst, introductory part presents an analysis of some concepts such as inheritance, biological / natural diversity and its values, and socio-cultural development - cultural evolution. Then, environmental protection and sustainable development are considered separately. The second part provides a brief overview of the second issue of the Yearbook Titius (Split), in which 17 papers were published. The author of this contribution refers to several papers in the humanities and social sciences in this new issue, considering that Titius certainly serves the study of natural and cultural heritage and considering of the development of Pokrčje., Il contributo viene creato in occasione della presentazione dell’Annuario Titius, n. 2/2009. Essendo una rivista specializzata per le ricerche del bacino della fiume Cherca Titius, lanciato dal progetto “Titius - patrimonio e sviluppo socio-culturale”, l’articolo è diviso in due parti. Il primo, introduttivo, parte del documento presenta l’analisi di alcuni concetti come l’ereditarietà, la diversità biologica/naturale ed i suoi valori e lo sviluppo socio-culturale - l’evoluzione culturale. Poi, soprattutto si considera la protezione ambientale e lo sviluppo sostenibile. La seconda parte dell’articolo fornisce una breve panoramica del secondo numero dell’Annuario Titius (Split), nel cui é stato pubblicato 17 articoli. L’autore di questo contributo si riferisce a diversi articoli delle scienzie umanistiche e sociali in questo Annuario, considerando che Titius serve certamente per lo studio del patrimonio naturale e culturale e per la deliberazione dello sviluppo del Pokrčje.

Ovaj je rad dio znanstvenog projekta “Praćenje korištenja sredstava ovisnosti u populaciji srednjoškolaca Dubrovačko-neretvanske županije” što ga od 2001. godine kontinuirano provodi i financira Zavod za javno zdravstvo Dubrovač ko-neretvanske županije. Uzorak istraživanja čine reprezentativno izabrani učenici svih srednjih škola Dubrovačko-neretvanske županije koji su u proljeće 2003. (N = 1298) i 2006. godine (N = 1485) anonimno popunjavali upitnik pod nazivom “Kako si?” (autor Petar Bezinović). Postavljena su tri opća cilja istra`ivanja: (1) utvrditi i analizirati načine na koje srednjoškolci Dubrovačko-neretvanske županije doživljavaju svoj odnos s majkama i očevima te obiteljsku interakciju; (2) ustanoviti dinamiku triju komponenata obiteljskih odnosa, odnosno utvrditi eventualne promjene u njihovoj strukturi tijekom trogodišnjeg razdoblja; (3) ustanoviti povezanost triju komponenti obiteljskih odnosa sa sociodemografskim i sociostrukturnim obiljež jima mladih i njihovih obitelji. Ciljevi su realizirani pomoću deskriptivne analize podataka o obiteljskim odnosima mladih, analize varijance i kanoničke diskriminativne analize. Rezultati su ukazali na promjenljivost odnosa u obiteljima mladih, na različitost dinamič nosti pojedinih komponenti obiteljskih odnosa te na povezanost kvalitete obiteljskih odnosa s mnogim sociodemografskim i sociostrukturnim obilježjima mladih i njihovih obitelji. Obiteljski su odnosi najsnažnije određeni spolom adolescenata i materijalnim prilikama obitelji, a većinu suvremenih hrvatskih obitelji karakteriziraju odnosi s visokim stupnjem konverzacijske i niskim stupnjem konformistič ke orijentacije. Budući da gotovo trećinu obitelji obilježava nizak stupanj konverzacijske i konformističke orijentacije, u radu se ukazuje na nepovoljne učinke postomodernističkog vremena koje sve viče karakterizira hrvatsko društvo., This paper is the part of the scientific project “Following the use of substances dependence in the population of secondary school students in Dubrova~ko-neretvanska county”. That project has been implemented and financed by the Dubrova~ko-neretvanska County Institute for Public Health since year 2001. The sample of research consists of representatively chosen students of all secondary schools in Dubrova~ko-neretvanska county who anonimously filled the questionary “How are you?” (autor: Petar Bezinovi}) in spring of year 2003 (N = 1298) and year 2006 (N = 1485). Three general goals were set, as follows: (1) identify and analyse how the secondary school students in Dubrova~ko-neretvanska County experience their relationship with mothers and fathers and the family interaction; (2) determine the dynamics of the three components of family relationships and identify possible changes in their structure during of three-years period and (3) determine the relation of that components with sociodemographic and sociostructured characteristics of youth and their families. Goals are reached by the descriptive analysis of data about family relationships of youth, by the analysis of variances and by the canonical discriminant analysis. Results have indicated the variability of relationships in families of youth, the diversity of dinamics of different components of the family relationships and the connection between the family relationships and the numerous sociodemographic and sociostructural characteristics of youth and their families. Family relationships are determined to the greatest extent with the gender of adolecents and with material status of families. The majority of Croatian families are characterized by the high level of conversational orientation and the low level of conformity orientation. Because allmost one third of families have a low level of conversation and conformity orientation, the unfavorable effects of postmodernism (which increasingly characterizes Croatian society) are pointed out in the paper., dépendance de la population des élèves des écoles secondaires pour la région Dubrova~ko-neretvanska”. Ce projet a été initié et financé par l'Institut Régional de Santé Publique Dubrova~ ko-neretvanska depuis 2001. L'échantillon de recherche est constitué d'un choix représentatif d'élèves des écoles secondaires de la région de Dubrova~ko-neretvanska, qui ont anonymement rempli le questionnaire “Comment vas-tu?” (auteur: Petar Bezinovi}) au printemps de l'année 2003 (N = 1298) et de l'année 2006 (N = 1485). Trois objectifs généraux ont été établis de la manière suivante: 1. Identifier et analyser comment les élèves de la région de Dubrova~ko-neretvanska vivent leur relation avec leurs père et mère et quelles sont les interactions familiales. 2. Déterminer les trois composants des relations familiales et identifier les changements possibles dans leur structure lors d'une période de trois ans. 3. Déterminer la relation entre ces composants avec les caractéristiques socio-démographiques et socio-structurelles des jeunes et de leur famille. Les objectifs sont atteints à l'aide d'une analyse descriptive de données sur les relations familiales des jeunes, l’analyse des variances et des analyses à discriminant canonique. Les résultats ont montré la variabilité des relations familiales des jeunes, la diversité des dynamiques des différentes composantes des relations familiales et la connexion entre les relations familiales et les nombreuses caractéristiques socio-démographiques et socio-structurelles des jeunes et de leur famille. Les relations intra-familiales sont déterminées le plus fortement par le genre des adolescents concernés et le statut matériel des familles. La majorité des familles Croates est caractérisée par un haut niveau d'orientation de conversation et par un bas niveau d'orientation au conformisme. Alors que presque un tiers des familles est caractérisé par un bas niveau d'orientation à la conversation et au conformisme cet article démontre les indésirables effets du post-modernisme qui caractérise de plus en plus la société Croate.

Araştırmada 9-11 yaş grubu çocukların sosyo-ekonomik düzeyleri bağlanımda bellek ve yönetici işlevleri karşılaştırılmıştır. Örneklem grubu üst sosyo-ekonomik düzeye ve alt sosyo-ekonomik düzeye mensup 9-11 yaş çocuklarından seçilmiştir (n=60). Üst sosyo-ekonomik düzeye mensup çocukların aileleri yüksek gelir ve vasıflı iş sahibiyken, alt sosyo-ekonomik düzeye mensup çocukların aileleri düşük gelirli ve vasıfsız iş sahibi kişilerdir. Çocukların bellek işlevlerini ölçmek için Çocuklar İçin Bellek Ölçeği (ÇBÖ) , yönetici işlevleri ölçmek içinse Çocuklar İçin Kategori Testi (ÇKT) kullanılmıştır. Araştırmaya katılan deneklerin sosyoekonomik düzeylerini belirlemek için Sosyo-Demografîk Bilgi Formu oluşturulup kullanılmıştır. Elde edilen bulgular; ÇBÖ’nün tüm alt testleri ve görsel bellek, sözel bellek , dikkat/konsantrasyon ve öğrenme alanlarında yüksek sosyo-ekonomik düzeydeki çocukların, düşük sosyo-ekonomik düzeydeki çocuklardan daha iyi bir performansa sahip olduklarını göstermektedir. ÇKT’nin bulgularında ise; sosyoekonomik düzeyin bir alt testte, yaş ve sosyo-ekonomik düzeyin ortak etkisinin de bir alt testte etki gösterdiği gözlenmektedir. Elde edilen bulgular, sosyal çevre ve kültürün çocukların bellek performanslarım, üst düzey bilişsel fonksiyonlarını ve entelektüel gelişimlerini etkilediği görüşünü desteklemektedir. Bu çalışmanın araştırmacılara yeni fikirler sunacağı ve bu alandaki çalışmaları geliştireceği umulmaktadır. In this study memory and executive functions were investigated in 9-11 year old children from low and high socio-economic status. Thirty children were selected from high socio-economic status and 30 children from low socio-economic status. Children's Memory Scale (CMS) was used to assess memory functions. Also the Children's Category Test (CCT) was administered to measure executive functions. The results indicated that; in all of the subareas of the CMS and general areas of visual memory, verbal memory, attention/concentration and learning, the children from high socio economic status have better memory performances compared to the low SES children. The findings of CCT revealed that the socio-economic status had significant effects in only one subtest (subtest III). The significant SES X age interaction was also observed in subtest V. The results supported the proposed hypotheses in general. Also the findings of this study were consistent with the other results in the literature indicating the effects of SES and culture on children's memory performances as well as on high level cognitive functions.