1. An approach to the behavior of 'looking-for-something' (Part 8) : Situational factors in the search for missing objects
- Subjects
心理的側面 ,psychological aspect ,関西大学 ,生活状況 ,search behavior ,living situation ,factual aspect ,状況要因 ,探索状況 ,search situation ,component ,実態的側面 ,Kansai University ,situational factor ,モノ探し行動 - Abstract
モノ探し行動への影響因のなかで「状況要因」は特に重要である。本稿では、まず、消費者行動研究における状況要因への着目について、筆者自身のモデル構成および購買態度分析での取組み方を振り返るとともに、Belk, R. W.(1974) の先駆的論考における概念化およびその構成内容を概観した。次いで、筆者による一連の研究ノート「"モノ探し行動"についての小考 (1~7)」での「状況要因」に関する既述内容を総覧し、その概念についての若干の考察を経て、筆者自身の理解内容を総括した。そして、モノ探しに関連する状況を「生活状況」と「探索状況」に区分した経緯をふまえて、特に重要な「探索状況」を構成する内容(事物、現象、特性)について、2次元モデルの3例を示すとともに、実態的側面と心理的側面に分けたリストを作成した。, Situational factors are especially influential in the search for lost objects. At the beginning of this study, the situational factors in the author's previous analysis of consumer behavior were reviewed, and the definition of the situational factor and its major components proposed by Belk (1974) were examined. It was followed by the concept of the situational factor and discussed the functional features of the factor. In addition to the distinction between "living situation" and "search situation," factual aspect and psychological aspect of the search situation were separated. Finally, three cases of two-dimensional models based on the selected components, and also a tentative list of the two aspects of the components was presented.
- Published
- 2022