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Photograph of an exterior view of the office and factory of Western Waxed Paper Company, 1910-1940. The front of the building is shown, behind cars parked in its lot. Behind the building, a water tower can be seen. A second portion of the building, featuring large wall-sized windows, is pictured at left where a group of men can be seen congregating.

2 photographs of woman holding paper bag, Southern California, 1930. "Subject: New shot of paper bag; Client: Wholesale paper & Twine; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Mount: Hold charge for OK; Year: 1930; Job: 11-25-127" -- on envelope front. "Operator's Report (Name): Dick; 2 Original Photographs-At Studio: @2.00; Amount: 4.00, 5.00; Model (Name): Volta Boyer" -- on envelope back.

2 photographs of woman holding paper bag, Wholesale Paper and Twine Co., Southern California, 1930. "Subject: May Co. paper bag; Client: Wholesale paper & Twine Co., 424 Boyd st[reet]; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Year: 1930; Job: 11-15-88" -- on envelope front. "Operator's Report (Name): Dick; 2 Original Photographs-At Studio: @2.00; Amount: 4.00; Extra Charges: Ross Devean" -- on envelope back.

Photograph of man and 2 women in front of truck carrying roofing paper, Southern California, 1926. "L.A. Paper Co. truck of roofing paper; Client: Cha[rle]s Bird; Year: 26; Job: 69-22-57" -- on envelope.

20 photographs of boxes, Hollywood Paper Box Co., Southern California, 1930. "Subject: Boxes (assorted for folder); Agency: Lockwood Shackleford Co.; Client: Hollywood Paper Box Co.; Original print order: 1 ea[ch]; Size: 8x10; Finish: buff; Mount: smooth; Re-order: 1 ea[ch], 1#5, 9 ea[ch] except #19, 1#19, 1#20; Size: 8x10; Finish: gl[ossy], buff; Mount: linen 8", for composit[sic]; Year: 1930; Job: 1-4-28" -- on envelope front. "Extra charges: Mr. Shackleford; Original photographs-At Studio: 19 at 2.00, 38.00" -- on envelope back.

Photograph of Community Laundry Incorporated boxes, Hollywood Paper Box Co., Southern California, 1930. "Subject: Community Laundry boxes; Agency: Lockwood - Shackelford; Client: Hollywood Paper Box Co.; Original print order: 1; Size: To match truck-; Finish: gl[ossy]; Year: 1930; Job: 3-3-9" -- on envelope front. "Extra charges: Avery; Original photographs-At Studio: 1, Special Lighting or Background, 2.00; Operator's report (Name): Davey" -- on envelope back.

Photograph of packaging for Globe "A 1" for B ground, Hollywood Paper Box Co., Southern California, 1930. "Subject: Globe 'A 1' for B ground; Agency: Lockwood Shackleford Co.; Client: Hollywood Paper Box; Original print order: 1; Size: 24x30; Finish: Dull; Year: 1930; Job: 3-1-2" -- on envelope front. "Operator's report (Name): Davey" -- on envelope back.

14 photographs of buildings etc., with Pioneer products in use, Pioneer Paper Co., Southern California, 1930. "Subject: B[ui]ld[in]gs etc. with Pioneer products in use, #5 - Firestone factory, #10 - Ford - Long Beach, #9 - O'Keefe - Merritt; 2nd envelope; Client: Pioneer Paper Co.; Classifications: B - Industrial; Re-order: 1 ea[ch] #5, 10, 12; Size: 8x10; Finish: gl[ossy]; Year: 1930; Job: 3-11-80" -- on envelope front. "Extra charges: Lehmann; Hours: 8, 1.50 h[ou]r, 12.00; Miles: 100, 7.00; Ounces of flash powder: 1; Original photographs-Size: 14, 14.00; Operator's report (Name): Davey" -- on envelope back.

3 photographs of factory machine, Pioneer Paper Co., Southern California, 1931. "Subject: Factory machine; Client: Pioneer Paper Co.; Original print order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Year: 1931; Job: 10-10-49" -- on envelope front. "Extra charges: #1913; Original photographs-Size: 3, 8x10, interiors, In City, 6.00; Operator's report (Name): Joe" -- on envelope back.

2 photographs of group of students visiting plant, Pioneer Paper Co., Southern California, 1929. "Subject: group students visiting plant; Client: Pioneer Paper Co.; Number of Prints: 2 ea[ch]; Size: 8x10; Finish: gl[ossy]; Year: 1929; Job: 4-29-186" -- on envelope.

10 photographs of boxes for roto ads, Hollywood Paper Box Co., Southern California, 1930. "Subject: Boxes for Roto ads; Agency: Lockwood - Shackelford; Client: Holly[woo]d paper box Co.; Original Print Order: 1 ea[ch] #7 8, all others; Size: 11x14, 8x10; Finish: gl[ossy]; Year: 1930; Job: 2-28-198" -- on envelope front. "Name: Dick; 2 Original Photographs - At Studio: 11x14 @2.25; 8 [Original Photographs - At Studio:] 8x10 @2.00; Special Lighting or Background: $4.50 16.00" -- on envelope back.

Photograph of composite of commercial paper boxes, Southern California, 1930. "Subject: copy of composite; Client: Hollywood Paper Box Co., 1057-N[orth] La Brea - Los Angeles; Year: 1930; Job: 1-28-154" -- on envelope front. "Amount: $1.00, $1.50" -- on envelope back.

3 photographs of group of boxes, Broadway department store, Hollywood Paper Box Co., Southern California, 1930. "Subject: B[roa]dw[a]y dep[artmen]t store group of boxes; etc; Agency: Lockwood-Shackleford; Client: Hollywood Paper Box Co.; Original print order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Year: 1930; Job: 1-9-55" -- on envelope front. "Extra charges: Crousey; Original photographs-At Studio: 3, Special Lighting or Background, 6.00" -- on envelope back.

Photograph of sample board, Pioneer Paper Co., Southern California, 1930. "Subject: Sample board; Agency: Farrar, 1031 so[uth] Broadway; Client: Pioneer Paper Co.; Original Print Order: 1; Size: 8x10; Finish: gloss[y]; Year: 1930; Job: 12-19-117" -- on envelope front. "Operator's Report (Name): Joe; 1 Original Photographs-Size; Amount: 3.00; Extra Charges: Mr. Fort (Pioneer)" -- on envelope back.

Photograph of Mr. Hunt of Pioneer Paper on his yacht, Southern California, 1927. "75-14-63; 1927; Walton Farrar; Mr. Hunt of Pioneer Paper on his yacht; Yacht Pasado Manana"-- on envelope.

Photograph of exterior office, Pioneer Paper Co., Southern California, 1928. "Subject: Exterior office Pioneer Paper Co.; Client: Pioneer Paper Co.; Number of Prints: 1, 175; Size: 8x10; Finish: gl[ossy], [glossy] linen; Mounted: 8 [inch] hinge; Year: 1928; Job: 12-21-89" -- on envelope.

Photograph of paper goods on an aisle in a supermarket, [s.d.]. Four shelves are visible, running from the foreground at left toward the background at right. The top shelf holds boxes of wax paper, the second holds notebooks, the third shelf holds paper cups and coffee filters, and the bottom shelf holds paper plates and tissue paper. Numbers under each product indicate the price, possibly in ration coupons. Brand names on the products include "Kitchen Favorite", "Waxtex", "Kabnet Wax", "Kleenway", "Kleenex", "Eve", "Lady Fair", and "Superior".

Photograph of the remains of the Daily News, the first paper publications in San Francisco, after the earthquake, 1906. Pieces of machinery are scattered across the grass in the foreground while a large tent stands at center. Three men in suits and hats stand outside the tent while one man manipulates a large apparatus beneath the tent. This appears to be where the Daily News is printing their paper after their building fell in the earthquake. The city can be seen in the distance.

Photograph of a portrait of assorted fruit which are individually packaged in trademark-branded paper wraps, April, 1927. In the foreground, three fruits can be seen wrapped in paper, with stamped labels which read, respectively: "SUNKIST Orange Filling [...]", "[...] BARBARA WORTH Brand 'The Best that Grows' BLUE GOOSE 'The Test Is In the Taste' [...]", and "Rivers Bros. Co. Trademark Los Angeles". All objects are sitting on a woolen blanket with decorative patterns. Tiles with images of apples and small signs that say "Apples" serve as the background.; A paper label, inserted with the photograph, reads: "April 1927. Trademark branded fruits; eggs, walnuts, avocados, oranges and grapefruit gathered from various produce house and photographed at Rivers Bros."

2 photographs of Mrs. Walter P. Story and two other women signing papers, Southern California, 1936. "Subject: Mrs. Walter P. Story etc. signing papers; Client: Ambassador Hotel, Mr. Browne; Job: 3-31-207; Year: 1936; Classifications: 8x10; Original print order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]" -- on envelope front. "Photographer: Joe; Original photographs- Size: 2, 8x10; Amount: 4.50" -- on envelope back.

4 photographs of a spool of thread, a needle and a thimble, paper pins, a shoe being laced, a child exchanging a coin for a bag, Southern California, 1934. "Subject: Shoe laces, paper pins & thread - peanuts; Client: So[uthern] Calif[ornia] Gas Co[mpany], Crosby; Original print order: 1 ea[ch]; Size: contact; Finish: gl[ossy]; Year: 1934; Job: 4-19-126" -- on envelope front. "Extra charges: Crosby; Original photographs-At Studio: 4, 5x7, incl[uding] model, Special Lighting or Background, 22.50; Operator's report (Name): Dick" -- on envelope back.

3 photographs of men and a paper cutter, Los Angeles, CA, 1935. "Subject: Paper cutter at Southwestern Butcher's Supply Co[mpany], 4917 Long Beach Ave[nue]; cancelled, See 4-15-124; Client: J. W. McClintock, 5906 Tipton Way; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Job: 4-13-113; Year: 1935" -- on envelope front. "Operator's Report Name: Begle; 3 Original Photographs-Size: 8x10; Amount: 7.50" -- on envelope back.

Photograph of a man pulling a piece of paper through a cutting device, Southern California, 1935. "Subject: Paper holder and cutter; Client: Mr. McClintock, Southwestern Butcher Supply, 4919 Long Beach B[ou]l[e]v[ar]d; Original print order: 1; Size: 8x10; Finish; gl[ossy]; Year: 1935; Job: 4-15-124" -- on envelope front. "Original photographs-Size: 1, 8x10, In City, 7.50; Operator's report (Name): Beegle" -- on envelope back.

5 photographs of loaded trucks with men, Southern California, 1930. "Subject: Chevrolet trucks belonging to U.S. Paper Co.; Client: Langlois Bro[ther]s; Original Print Order: 2 ea[ch]; Size: 8x10; Finish: gl[ossy]; Mount: linen 8 [inch], 10 in[ch] side, 8 [inch] hinge; Re-Order: 1 ea[ch]- #3-#5, 1 off #3,5, 1 ea[ch]-- #2-3, 5, 1 #3; Year: 1930; Job: 1-23-122" --on envelope front. "Operator's Report (Name): Davey; 5 Original Photographs-- Size; Amount: 5.00; Extra Charges: Langlois" --on envelope front.

3 photographs of signboard, Southern California, 1930. "Subject: Sign outside of plant; Agency: see 7x17 also; Client: L[os] A[ngeles] Paper M[anu]f[acturin]g Co.; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Year: 1930; Job: 1-25-139" -- on envelope front. "Name: Joe; 1 Original Photograph - Size: 7x17, 8x10: 5.00, 3.00, 1.00; Extra Charges: Brown" -- on envelope back.

4 photographs of patent papers, Southern California, 1927. "Subject: copy of patent papers; Client: L.J. Allen, 523 Sun Finance b[ui]ld[in]g; Year: 1927; Job: 3-11-45" -- on envelope.

Photograph of Mr. Jenkins and automobile, Southern California, 1936. "Subject: Mr. Jenkins of Gordan Jenkins Paper Co[mpany] and Group of drivers at Transit Mixed Concrete Co[mpany]; Agency: Will Call; Client: Pacific Employers Ins[urance] Co[mpany], Mr. Curt Juhl; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Job: 4-19-121; Year: 1936" -- on envelope front. "Operator's Report Name: Joe; 2 Original Photographs-Size: 8x10; 1- 8x10; Amount: 3.00, 5=" -- on envelope back.

3 photographs of can of Bif and paper fly, Southern California, 1932. "Subject: Can of Bif + paper fly; Client: Union Oil Co[mpany], Stromberger; Original Print Order: 1 ea[ch]; Size: 8x10, 5x7; Finish: gl[ossy]; Re-Order: 1 ea[ch], 1 #1; Job: 2-20-126; Year: 1932" -- on envelope front. "Operator's Report Name: Henry; 3 Original Photographs-At Studio: 8x10; Amount: 6.00; Extra Charges: Stromberger" -- on envelope back.

Photograph of copy of San Francisco Chronicle newspaper article, Southern California, 1928. "Subject: Copy of Frisco[sic] Paper; Client: C. H. O'Connor; Number of Prints: 1, 6, 3; Size: 8x10; Finish: gl[ossy], on #3 paper; Mounted: linen 10", 3/4" mar[gin] left side, 1/4" on other side; Year: 1928; Job: 8-2-14" -- on envelope.

Photograph of photographic portrait of man, subject looking right of camera, Southern California, 1930. "Subject: copie [sic] of old portrait; Client: L.A. Paper M[anu]f[acturin]g Co; Original print order: 7-; Size: 8x10; Finish: dull; Mount: 1/2" margin; Year: 1930; Job: 2-3-12" -- on envelope front. "Copies: 1, 1.00; Extra charges: 2 photo mailers - @ 10¢ .20, J. Brown - #972" -- on envelope back.

5 images. Sundown News (a sometimes monthly paper), 10 May 1952. Dennis Lee Haywood -- 11 years, publisher; Mary Beth Biewener -- 11 years, reporter.; Caption slip reads: "Photographer: Hecht. 1952-05-10. Reporter: Parker. Assignment: Sundown news (for pictorial review). Dennis Lee Haywood, 11, publisher of Sundown News, stands in doorway of his newspaper 'plant', a shack in backyard of his Burbank home. Dennis also shown running his rotary press to print his 'sometimes monthly' paper. His reporter, Mary Beth Biewener, who lives across street, also 11, shown typing story while Dennis watches".

4 images. Dana Junior High School paper drive, 5 March 1952. Mary White; Kathy Franichevich; Annor Gowdy; Phillip Sandello; Peter Jones; Robert Kleppe.; Supplementary material reads: "Gershon. City desk. Illus. School paper drive. Caption only. Hold for Friday. 'Yankees' and 'Johnny Rebs' were united again at Dana Junior High School in San Pedro for a common cause -- a paper drive to bolster the student body treasury. Yesterday's Examiner revealed that students at the school were wearing the blue caps of the Northern Armies and the Grey Caps of the Southern Armies in good-natured rivalry but surrendered to orders from officials to stop the practice after water-bomb fights broke out at the San Pedro High School which originated the cap wearing here. At the San Pedro High School no caps appeared yesterday either and the 'wah' was over".

Item abstract: Invitations to the anniversary of the Taehanin Yoja Aeguktan and notification from Kungminhoe on becoming a member of the Kungminhoe Council; Box abstract: Administrative papers, correspondence, financial records, meeting records and papers related Korea of various Korean organizations in America, including Korea Economic Society, Korean Chamber of Commerce in America, Hanin Kongjehoe, Hanin Kujehoe, etc., Unit_ID: page001. -- Title: Taehanin Yoja Aeguktan to Kungminhoe : anniversary of the Aeguktan. -- Principal_date_range: 1972-07-30.; Unit_ID: page002. -- Title: Chin Hyon-gi (Namgaju Haninhoe) to Han So-je (Taehanin Yoja Aeguktan) : re member of the Haninhoe Council. -- Principal_date_range: 1972-12-18.; Unit_ID: page003. -- Title: Yi He-gyong (Taehanin Yoja Aeguktan) to Kungminhoe : anniversary of the Aeguktan. -- Principal_date_range: 1973-07-20.; Unit_ID: page004. -- Title: From Im Me-bul : sending money to Yi Haw-mok. -- Principal_date_range: 1974?.; Unit_ID: page005. -- Title: Taehanin Yoja Aeguktan : program of the 55th anniversary. -- Principal_date_range: 1974?.; Unit_ID: page006. -- Title: Taehanin Yoja Aeguktan (form).; Unit_ID: page007. -- Title: Chin Hyon-gi (Namgaju Haninhoe) to Yi Hwa-mok (Kungminhoe) : re member of the Haninhoe Council.

Item abstract: Open letters to the members regarding membership news and meetings, letters on the financial problem, and meeting records; Box abstract: Administrative papers, correspondence, financial records, meeting records and papers related Korea of various Korean organizations in America, including Korea Economic Society, Korean Chamber of Commerce in America, Hanin Kongjehoe, Hanin Kujehoe, etc., Unit_ID: page001. -- Title: Open letter to the members : death of Yi Dae-wi. -- Principal_date_range: 1928-06-27.; Unit_ID: page002. -- Title: Open letter to the members : request chahogum (money). -- Principal_date_range: 1929-05.; Unit_ID: page003. -- Title: Open letter to the members : call a meeting. -- Principal_date_range: 1929-12.; Unit_ID: page004. -- Title: Certificate of membership to Sung-tia Park (Pak Song-tae). -- Principal_date_range: 1930-11-05.; Unit_ID: page005. -- Title: From Pak Song-tae : request certificate and money . -- Principal_date_range: 19__-07-24.; Unit_ID: page006.; Unit_ID: page007. -- Title: From Han Song-jun : request money. -- Principal_date_range: 1932-07-18.; Unit_ID: page008.; Unit_ID: page009. -- Title: Account and name list.; Unit_ID: page010. -- Title: Kongjehoe kyorui sahang (meeting record), 1934. -- Principal_date_range: 1934-01-06.

Box abstract: Administrative papers, correspondence, financial records, meeting records and papers related Korea of various Korean organizations in America, including Korea Economic Society, Korean Chamber of Commerce in America, Hanin Kongjehoe, Hanin Kujehoe, etc., Unit_ID: page001. -- Title: Harry A. Edwards (Collection Agency. License Division) to Korean Chamber of Commerce : pressing for money. -- Principal_date_range: 1947-10-02.; Unit_ID: page002. -- Title: John K. Hahn to Harry A. Edwards : reply. -- Principal_date_range: 1947-10-07.; Unit_ID: page003. -- Title: List of persons taken off Bulletin mailing list.

2 photographs of man and woman next to pile of envelopes, Southern California, 1928. "Subject: bunch of replies from ad in paper; Agency: Walton T. Farrar; Client: Bradley Wise paint Co, Walton T. Farrar; Number of prints: 4 ea[ch], 1, 8; Size: 8x10; Finish: gl[ossy]; Year: 1928; Job: 4-7-34" -- on envelope.

Photograph of the ideal field of summer celery in the Venice Celery District, just before applying blanching paper, April 12, 1927. The rows of thick leaves of the celery plants form a congested square at center with a dark irrigation ditch in the foreground. A darker field lies on the far edge of the celery field on the right while another field lies on the far left. Hills stand in the background on the right while electrical poles spot a clearing of grass in the background on the left. "Note the regularity of the plant foliage".

Photograph of men and flowers, Los Angeles, CA, 1934. "Subject: Paper carrier boys and band at Wrigley Field, Oscar Vitt and Gordon Fair with flowers; Client: Southwest Wave, 4506 So[uth] Vermont, Mr. Carr; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Job: 6-16-87; Year: 1934" -- on envelope front. "Operator's Report Name: Dean and Dick; Original Photographs - Size: 2 8x10 ext[erior] Amount: $5.00; Extra Charges: Mr. Carr" -- on envelope back.

4 photographs of roofing products, Southern California, 1932. "Subject: Roofing paper, etc[etera]; Client: Seaside Products (Certain Teed), 1228 Produce St[reet], Mr. Rice; Original Print Order: 1 ea[ch]; Size: 8x10; Finish: gl[ossy]; Job: 10-6-31; Year: 1932" -- on envelope front. "Operator's Report (Name): Joe; Original Photographs-Size: 4- 8x10; Amount: 7.50" -- on envelope back.

Photograph of woman reading foreign language newspapers, Southern California, 1932. "Subject: Woman reading foreign papers; Client; Effisiency [sic] Press Clipping Bureau, Sam Friedman; Original print order: 1; Size: 8x10; Finish: gl[ossy]; Year: 1932; Job: 9-17-67" -- on envelope front. "Operator's report (Name): Joe" -- on envelope back.

Shriners having fun handing out toilet paper.; Streetscape. Horizontal photography.

6 photographs of toy train set, toy oven, stuffed animals, toy boat, doll, and toy dire department truck, Southern California, 1933. "Subject: Toys for Beverly Hills Paper; Client: B[roa]dw[a]y; Original Print Order: 1 ea[ch]; Size: 5x7; Finish: gl[ossy]; Year: 1933; Job: 12-5-16" -- on envelope front. "Operator's Report Name: Henry; 6 Original Photographs-- At Studio: 5x7 gl[ossy]; Amount: 20.00; Extra Charges: Irwin" -- on envelope back.

3 images. Paper and rag fire at 1890 Cabrillo Avenue, Torrance, 30 May 1954. General views.

11 images. Weschester High School paper drive, 5 March 1952. Robert Hanheide -- 13 years; Wayne Riblett -- 12 years; Bill Bradford -- 13 years; Lucky Bennett -- 13 years; Roy Adamson -- 14 years; Richard Johnson -- 13 years; Robert Reynolds -- 12 years; Muriel Winston -- 13 years; Barbara Bronstein -- 14 years; Don Wood -- 13 years; Jess Lambert -- 14 years; Judy Bosben -- 15 years; Roberta Shaw -- 15 years.

3 images. Fire ...paper tube company burns... Slauson Avenue and Budlong Avenue, 11 November 1951.

Photographic portrait of J.W. Harvey, owner and editor of The Planet, the first paper in Monrovia, Los Angeles, ca.1900. Mr. Harvey, who, according to John L. Wiley (History of Monrovia 1927) came to Monrovia in the 1886 from Duarte before the city had been laid out, looks very young here, standing by a scrivener's desk, dressed in a suit with a cane in his hand. He is clean-shaven and baby-faced with his hair combed lightly to the side. A photograph sits in a frame on the desk. A foldable chair stands behind him. Molding and decorative framework are peppered around the room.

Item abstract: Notes for the articles on Kim Dae-jung and President Chung Hee Park and a letter from Kyonghyang Sinmun for their sister village in Korea, Unit_ID: page001. -- Title: Kim Dae-jung biography. -- Principal_date_range: 1973?.; Unit_ID: page002.; Unit_ID: page003. -- Title: American-Korean Friendship and Information Center. Press Release : on the Korean Government. -- Principal_date_range: 1974-01.; Unit_ID: page004.; Unit_ID: page005.; Unit_ID: page006.; Unit_ID: page007.; Unit_ID: page008.; Unit_ID: page009.; Unit_ID: page010.; Unit_ID: page011.; Unit_ID: page012. -- Title: Yi Chun-gu (Kyonghyang sinmunsa) to Sinhan Minbo : Chamae kyolyon purak esoui nongsanmul changgo wa munhwa-gwan sinchuk naksong ui kon + photos . -- Principal_date_range: 1963-12-16.; Unit_ID: page013.; Unit_ID: page014.; Unit_ID: page015.; Unit_ID: page016.; Unit_ID: page017.; Unit_ID: page018.; Unit_ID: page019. -- Title: From Hwang Song-taek : regarding contribution matter.; Unit_ID: page020. -- Title: Interview questions regarding the visiting U.S. of the President Park Chung Hee.

Industrial and commercial buildings, Commerce, 2005. "Wholesale and manufacturers of Paper and bakery supplies."

Industrial and commercial buildings, Commerce, 2005. "Wholesale and manufacturer of paper products; distributor of electrical supplies; printers."

Unrestricted, This paper examines the convergence of food public relations and social media. More specifically, it chronicles how mobile food trucks have emerged as a new industry that has taken full advantage of social media and is establishing best practices that may be adopted by other industries. The purpose of this study is not only to investigate the rise of the food truck phenomenon as it parallels the rise of social media, but also to explore how "gourmet" food trucks have helped improve the reputation of the food truck industry as a whole. Another aim is to study how the use of social media has contributed to company branding, with the ultimate outcome of developing recommendations on how to effectively use social media. The key issues discussed in this paper include the origins of mobile eateries, the factors that have led to the rise of food trucks in the digital age, the new audiences food trucks are attracting and how the current wave of "gourmet" food trucks have helped improve the reputation of this entire dining genre. Results reveal that social media fueled the food truck phenomenon as the trendy new "in" thing to do, not only for consumers, but also for restaurateurs. The principal conclusion is that the promotion of a product or brand through social media is not just a fad, but rather the new standard of public relations.