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2 results on '"Jaishri Jethwaney"'

1. Advertising Management

Subjects
Pizza Hut Inc. -- Advertising, Oxford University Press (Oxford, England) -- Advertising, Coca-Cola Co. (Atlanta, Georgia) -- Advertising, Soft drink industry, Advertising, Restaurant industry, Book publishing, Business, international
Abstract

By Jaishri Jethwaney and Shruti Jain; published by Oxford University Press, YMCA Library Building, 1 Jai Singh Road, New Delhi 110001; pages 651; price Rs 465. This book is designed [...]

Published
2013

2. Add balance to ad theory

Subjects
Business, Business, international
Abstract

(From Business Line) from BUSINESS LINE, May 15, 2006 Jaishri Jethwaney and Shruti Jain have written Advertising Management, capturing the core concepts in an eminently readable presentation. The book from [...]

Published
2006

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