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A long heritage in making food products from the harvest of some of the world's richest seas and soils has substantiated Grimsby's claim to be "Europe's food town". Since the 1960s, there have been enormous changes in the way in which food raw materials are converted into food products and in the way we buy and use them. Above all, there has been a huge proliferation in the variety of food products on the market. A total of 15,000 people in the town owe their livelihoods to its food companies' continuing innovation to keep ahead of the market. [ABSTRACT FROM AUTHOR]