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This study investigates the impact of absorptive capacity on enhancing the performance of SMEs through new product development, marketing capabilities, and the adoption of digital marketing. The research problem addresses how absorptive capacity influences these factors to improve new product performance. A quantitative approach was employed, collecting data from 212 SMEs in three cities in East Java Province, Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that critical factors influencing new product performance include the ability of SMEs to absorb external knowledge (indicator AC3, loading factor 0.852), new initiatives in product development (indicator NPD4, loading factor 0.886), and strong marketing strategies (indicator MC3, loading factor 0.878). Further analysis reveals that absorptive capacity positively and significantly affects new product development (ß=0.763; p-value<0.05) and marketing capabilities (ß=0.724; p-value<0.05) but has a negative and insignificant effect on digital marketing adoption (ß=–0.102; p-value>0.05). However, digital marketing adoption positively and significantly impacts new product performance (ß=0.628; p-value<0.05). These findings suggest that while absorptive capacity is crucial for new product development and marketing capabilities, it is insufficient to drive digital marketing adoption. The results highlight the important but not significant mediating role of digital marketing adoption. The practical implications provide guidance for SMEs to adjust their marketing strategies and new product development to improve performance, particularly during a crisis. [ABSTRACT FROM AUTHOR]

This study explores the characteristics and marketing tactics of double-roll coal crushers. Coal processing is in high demand in the mining market in China. To empower the mining market's competitiveness, product quality and technical level should be improved persistently. According to the absolute advantage compared with other mining corporations and analysis based on the Boston Matrix, the marketing strategy that should be adopted by the company can be described as 'the missionary selling method' which is very aggressive. In addition to adopting these marketing strategies, there is an opportunity for the interaction between current technological progress and current market demand, which can be seized by the company. We aim to illustrate the advantages and marketing opportunities of double-roll coal crushers and what kind of marketing tactic is suitable for this mining equipment. [ABSTRACT FROM AUTHOR]

Introduction: Fingered citron slices possess significant nutritional value and economic advantages as herbal products that are experiencing increasing demand. The grading of fingered citron slices plays a crucial role in the marketing strategy to maximize profits. However, due to the limited adoption of standardization practices and the decentralized structure of producers and distributors, the grading process of fingered citron slices requires substantial manpower and lead to a reduction in profitability. In order to provide authoritative, rapid and accurate grading standards for the market of fingered citron slices, this paper proposes a grading detection model for fingered citron slices based on improved YOLOv8n. Methods: Firstly, we obtained the raw materials of fingered citron slices from a dealer of Sichuan fingered citron origin in Shimian County, Ya'an City, Sichuan Province, China. Subsequently, high-resolution fingered citron slices images were taken using an experimental bench, and the dataset for grading detection of fingered citron slices was formed after manual screening and labelling. Based on this dataset, we chose YOLOv8n as the base model, and then replaced the YOLOv8n backbone structure with the Fasternet main module to improve the computational efficiency in the feature extraction process. Then we redesigned the PAN-FPN structure used in the original model with BiFPN structure to make full use of the high-resolution features to extend the sensory field of the model while balancing the computation amount and model volume, and finally we get the improved target detection algorithm YOLOv8-FCS. Results: The findings from the experiments indicated that this approach surpassed the conventional RT-DETR, Faster R-CNN, SSD300 and YOLOv8n models in most evaluation indicators. The experimental results show that the grading accuracy of the YOLOv8-FCS model reaches 98.1%, and the model size is only 6.4 M, and the FPS is 130.3. Discussion: The results suggest that our model offers both rapid and precise grading for fingered citron slices, holding significant practical value for promoting the advancement of automated grading systems tailored to fingered citron slices. [ABSTRACT FROM AUTHOR]

Despite their large numbers, the vertical growth of micro, small, and medium enterprises (MSMEs) is not readily apparent, even though they have a substantial impact on Ethiopia's economy. Earlier studies have underscored enterprise-related factors as hindrances to the expansion of MSMEs. However, entrepreneurs are blamed for their limited practice of innovative marketing that the researchers wanted to verify whether marketing innovation can positively influence the growth of MSMEs in Ethiopia. Therefore, the major objective of the study was to examine the effect of competency and marketing innovation on the growth of MSMEs in the Ethiopian business environment taking marketing innovation as a mediating variable. To collect data, researchers used a stratified random sampling technique and obtained data from 288 owner–managers of micro, small, and medium enterprises. The results of the study revealed that competency has a significant direct effect on enterprise growth. However, the study also found that the effect of competency on innovation and the effect of innovation on enterprise growth were not statistically significant. These findings suggest that competency directly influences the growth of enterprises, while the impact of innovation on growth is not evident in the context of Ethiopian enterprises. The negligible impact of competency on marketing innovation, coupled with the minimal effect of marketing innovation itself, suggests that entrepreneurs may not be prioritizing the adoption of innovative marketing strategies, assuming they can sell their existing products. However, such an approach is typically short-sighted and could leave the business exposed to future vulnerabilities. This study adds to the body of knowledge by indicating that marketing innovation does not mediate between competency and the growth of MSMEs. Instead, it is the competency of entrepreneurs that has a direct and exclusive impact on growth. [ABSTRACT FROM AUTHOR]

For several stakeholders, including market players, customers, grid operators, policy-makers, investors, and energy efficiency initiatives, having a precise estimate of power pricing is crucial. It is easier for traders to plan, purchase, and sell power transactions with access to accurate electricity price forecasting (EPF). Although energy production and consumption topics are widely discussed in the literature, EPF and renewable energy trading studies receive less attention, especially for intraday market modeling and forecasting. Considering the rapid development of renewable energy sources, the article highlights the significance of integrating the deep learning model, long short-term memory (LSTM), with the proper trading strategy for short-term hourly renewable energy trading by utilizing two different spot markets. Day-ahead and intraday markets are taken into account for the West Denmark grid region (DK1). The time series analysis indicates that LSTM yields superior results compared to other benchmark machine learning algorithms. Using the predictions obtained by LSTM and the recommended trading strategy, promising profit values are achieved for the DK1 wind and solar energy use case, which ensures future motivation to develop a general and flexible model for global data. [ABSTRACT FROM AUTHOR]

Neuromarketing is an emerging research field that aims to understand consumers' decision-making processes when choosing which product to buy. This information is highly sought after by businesses looking to improve their marketing strategies by understanding what leaves a positive or negative impression on consumers. It has the potential to revolutionize the marketing industry by enabling companies to offer engaging experiences, create more effective advertisements, avoid the wrong marketing strategies, and ultimately save millions of dollars for businesses. Therefore, good documentation is necessary to capture the current research situation in this vital sector. In this article, we present a systematic review of EEG-based Neuromarketing. We aim to shed light on the research trends, technical scopes, and potential opportunities in this field. We reviewed recent publications from valid databases and divided the popular research topics in Neuromarketing into five clusters to present the current research trend in this field. We also discuss the brain regions that are activated when making purchase decisions and their relevance to Neuromarketing applications. The article provides appropriate illustrations of marketing stimuli that can elicit authentic impressions from consumers' minds, the techniques used to process and analyze recorded brain data, and the current strategies employed to interpret the data. Finally, we offer recommendations to upcoming researchers to help them investigate the possibilities in this area more efficiently in the future. [ABSTRACT FROM AUTHOR]

This study explores the relationship between territorial marketing and branding and a country's regional competitiveness and aims to assess the impact of marketing strategies and policies of cities and territories on that regional competitiveness. Two hypotheses are examined. The first hypothesis suggests that improving a city's visibility on the Internet attracts tourists and foreign investors. The second hypothesis highlights the importance of high-quality information content on city websites to enhance competitiveness. The study conducts a comprehensive analysis of European countries to evaluate the impact of territorial marketing on competitiveness. This includes correlation analysis of competitiveness indices, analysis of Google Trends search queries to identify city name search trends, and content analysis of city websites to assess marketing quality. The findings reveal that cities with rich historical and cultural attractions are gaining popularity online, consequently increasing their competitiveness in both the tourism and investment sectors. [ABSTRACT FROM AUTHOR]

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use today and whether it is possible to offer a new model to the market to make things easier for marketers. A new model was created based on one of the companies that use different digital tools. Marketers can learn helpful information from models when developing a digital marketing strategy, conducting an audit, or reviewing online communications. Company leaders must be aware that the marketing strategies they have adopted in the past year will not work under current conditions, which means they should be adapted to current trends. [ABSTRACT FROM AUTHOR]

This study investigates clinic marketing, a technique utilized by healthcare service enterprises to advertise their products and services, establish marketing strategies, and enhance consumer contentment. It specifically concentrates on conducting an extensive analysis of the 7P marketing mix. Data from 19 clinic professionals was obtained through face-to-face interviews and analyzed via content analysis. The study comprises recommendations on enhancing service quality, setting competitive pricing strategies, leveraging location benefits, implementing effective promotional tactics, boosting employee performance, refining treatment methods, upgrading physical facilities, devising customer satisfaction approaches, increasing brand awareness, and improving online visibility. Such suggestions offer valuable insights to healthcare clinics competing in the market. The integration of variables such as product, price, promotion, place, people, process and physical facilities, into marketing operations is crucial. According to the research, key strategies included competition analysis, digital and social media leverage, conducted analysis focused on the target audience, relationship management, and preparation of a solid crisis communication plan. These tactics will enhance clinic marketing success and provide a competitive advantage. [ABSTRACT FROM AUTHOR]

This research aims to analyze the influence of the variables of creativity, product innovation, and marketing strategy on increasing the purchasing power of PT Kaya Ilmu Bermanfaat consumers. This research uses survey research, where research data is obtained from questionnaires distributed to respondents and is generally carried out by testing hypotheses. Research is conducted on PT. Kaya Ilmu Bermanfaat. The research approach used is a quantitative approach, where this research approach is carried out directly in the field, from the data obtained, then the researcher will carry out hypothesis testing using statistical analysis The population are consumers of PT Kaya Ilmu Bermanfaat. The sampling method used was nonprobability sampling with a purposive sampling technique so that a research sample of 100 respondents was obtained. The data analysis technique used is PLS-SEM. The research results show that creativity and innovation have a positive and insignificant effect on increasing consumer purchasing power partially. Meanwhile, marketing strategy has a positive and significant effect on increasing consumer purchasing power. [ABSTRACT FROM AUTHOR]

The 3 Kg LPG business is a type of cooperation business carried out by the government and entrepreneurs intended so that the distribution is right on target because 3 Kg LPG gas is a subsidized gas from the government. One of the distribution channels for marketing 3 Kg LPG gas is through bases in villages. This study is intends to determine how the marketing strategy carried out by the Pertamina LPG 3 kg Cucum Sumiati gas base in Ciapus Village, Banjaran District, Bandung Regency increases sales volume. In this study using a qualitative approach, data collection in this study was carried out by triangulation, namely interviews, direct observation and documentation, Data analysis techniques used in this study were by the stages of data collection, data reduction, data presentation and conclusions. The marketing strategy carried out by the 3 Kg LPG Gas Base Cucum Sumiati has yet to be effective because the sales volume has not been achieved in accordance with the expected target so that to increase its sales volume it must improve and develop its marketing strategy. [ABSTRACT FROM AUTHOR]

Copyright of Social Sciences Studies is the property of Social Sciences Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Political marketing is one of the fields of communication that is still relatively new compared to other fields of communication, in political marketing there have been many discussions about political campaign strategies but not many have discussed changes in strategies from time to time. The purpose of this study is to provide insight into changes in political marketing practices over time. The method used is a qualitative research method of literature review, from this research there are five transformations of political marketing practices, namely direct political marketing, mass media political marketing, digital political marketing, social media political marketing, political marketing using buzzers. The conclusion of this study is that there are five political marketing strategies that can be used but must consider the advantages and disadvantages. There are still limitations to this researcher because it is still discussed in general and in the future it can be continued to discuss more specifically in each strategic area of political distribution. [ABSTRACT FROM AUTHOR]

Anyone involved in processing corporate events and triparty collateral management needs automation and efficiency. A general transition to ISO 20022, the latest messaging standard available, will support further automation across Europe. Its rigorous structure and richer content — compared with the legacy standard ISO 15022 — enables efficient use of collateral across European financial markets and a harmonised process for asset servicing. The Eurosystem and the financial community have developed a Single Collateral Management Rulebook for Europe (SCoRE) setting out how to use ISO 20022. The adoption of this rulebook starts in November 2024 and use of the ISO 20022 format will then become increasingly common. The main issue is how long the legacy standard and local formats should run alongside ISO 20022. Market actors have not yet agreed on how long the transition should last because of a collective coordination problem. The result is a situation where everyone is worse off. To overcome this, a market-wide migration strategy is needed based on cooperation and incentives to define the point from which only ISO 20022 will be used. The Eurosystem is acting as catalyst for a common migration strategy to ISO 20022 because of the benefits it will bring to society. [ABSTRACT FROM AUTHOR]

The phenomenon of selling upakara products is increasing due to high demand, especially from Balinese women who work outside the home. In this modern era, they prefer to buy ready-made upakara equipment, creating new business opportunities. This has led to home industries making tumpeng/penek for upakara purposes, such as the one coordinated by Mrs. Nyoman Putri in Banjar Batur, Batubulan. To compete, tumpeng businesses need digital-based accounting and marketing systems. However, business actors often lack knowledge in these areas. This service aims to improve partners' abilities in accounting, digital marketing, and entrepreneurial independence by mentoring and lectures. The result is enhanced business independence, better cost calculation, and increased tumpeng sales in Gianyar. [ABSTRACT FROM AUTHOR]

This research aims to analyze and explain the principal's strategy in marketing educational services at Abi Husni Meranti IT Vocational School, which includes formulation, implementation, evaluation of strategies, as well as the obstacles faced and how to overcome them. The research took place from March to May 2024, with initial observations in December 2023. The method used was qualitative research with a case study approach with narrative characteristics. Researchers go directly into the field to obtain data through observation, interviews and recording. This approach allows researchers to investigate phenomena intensively and in depth. The research results show that strategy formulation is carried out through marketing planning, market identification, strategy creation, and strategy control. Strategy implementation involves market segmentation, marketing mix, school services, relationship marketing, and consistency in implementation. Strategy evaluation includes a review of internal and external factors, performance reviews, and continuous improvement and improvement. The obstacles faced include teacher discipline, the burden of activities on students, and the community's low mindset regarding education. To overcome these obstacles, the principal reprimands teachers personally, takes a personal approach to students, and consistently implements the planned program. [ABSTRACT FROM AUTHOR]

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there is a relationship between the consumption situation and the willingness to pay for a bottle of wine. In this sense, the consumption situation is considered a segmentation variable. However, price sensitivity in relation to the consumption occasion was not measured. In this paper, we propose four measures of price sensitivity to the consumption occasion. We illustrate how to compute them and discuss their advantages and limitations. One of the measures only discriminates consumers that are sensitive to the consumption occasion from those who are not. In turn, the other measures are more informative and make it possible to distinguish between different degrees of sensitivity. The proposed measures can be used to classify consumers and further improve the knowledge of wine marketeers and decision makers in the wine industry about them. [ABSTRACT FROM AUTHOR]

Big data is emerging as a new productivity, which has led to a sharp increase in demand for data commodities. The particularity and complexity of data itself makes the developing data market still face some challenges. The existing research mainly addressed issues such as data privacy protection, data pricing and profit optimization, with little attention paid to the impact of the behavior of all parties in the data market on the market environment. Therefore, this paper aimed to explore the effective operation mechanism of the big data trading market. First, this paper gave a trading model of the data market where each party was selfish and their strategic selections influenced each other. Second, a three-party evolutionary game model of the big data market was constructed, then, we analyzed the conditions for the strategy stability of each participant in the data market and the optimal strategy under different conditions. Finally, a simulation experiment based on matlab carried out to verify the rationality and effectiveness of the model. The experimental results show that the selfish behavior of any party is not conducive to the healthy development of the market. Measures can be taken from the factors that affect the benefits of each participant to guide them to achieve a positive interaction. [ABSTRACT FROM AUTHOR]

The study examines the holistic impact of digital marketing strategies on fast delivery in Nigeria. A descriptive survey research design was utilized and a sample size of one hundred and forty-four was used. Data was analyzed using descriptive and inferential statistics with the help of the IBM-SPSS version 27. The result found that content marketing significantly and independently predicts fast courier services (ß = .61, t = 9.12, p<.05). The result also found that search engine optimization significantly and independently predicts fast courier services (ß = .48, t = 6.58, p<.05). The result also found that email marketing significantly and independently predicts fast courier services (ß = .17, t = 2.09, p<.05). Finally, there was significant joint prediction of content marketing, search engine optimization and email marketing on job performance F (3,140) = 32.44, R2 = 0.41; p<.05). These results demonstrate how technological advancements and digital marketing has potentially and completely transform courier services and fast delivery of courier services in Nigeria, providing numerous chances for companies to improve their delivery capacities and clientele. In the context of fast delivery services of courier service in Nigeria, the paper work out the impact of new technology on the transformative potential of digital marketing strategies through the technological innovations. [ABSTRACT FROM AUTHOR]

In this paper, we aim to develop a better understanding of the types of tensions that might arise within a market system and the types of strategies market actors adopt to form and sustain a marketing system. We explore how marketing systems can be sustained albeit the tensions amongst logics that underlie the social matrix framework posited by Layton. We set forth to answer the question: how can market actors navigate tensions amongst logics toward managing the specific elements within the social matrix of a marketing system? We use institutional theory to answer our research question and investigate the tensions that arise within an eco-village. We conceptualize ecovillage as a marketing system that involves a network of individuals working together toward creating a sustainable community. As a marketing system, ecovillages involve participatory processes and emerge in response to or anticipation of demand. [ABSTRACT FROM AUTHOR]

The article explores the role of eco-marketing in shaping competitive strategies within the energy sector, highlighting its impact on pricing, sales, and operational costs. Topics discussed include the integration of eco-marketing into business strategies, its effects on competitive advantage, and its influence on sustainable practices in energy companies.

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on "The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach" is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel ways of using AI techniques to derive innovative insights that can streamline marketing processes and make businesses more effective. The papers herein contribute not only to the advancement of knowledge and understanding surrounding the utilisation of AI in marketing but also play a crucial role in establishing a renewed and revitalised research agenda. [ABSTRACT FROM AUTHOR]

Copyright of Economía, Sociedad y Territorio is the property of El Colegio Mexiquense and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventional marketing. Business owners try to do various ways to develop their business and increase profits, one of which is the use of digital content as a strategy in digital marketing. The purpose of this study is to analyze the use of digital content as a means to reach market segments that are not conventionally reached. The research method used is qualitative with description processing. The data collection technique is a literature study using various relevant sources. The data obtained was analyzed with three stages, namely data reduction, data presentation, and conclusion making. The results show that the use of digital content as a digital marketing strategy is effective in reaching market segments that are not reached conventionally through social media platforms, websites, and mobile applications. Analysis of content performance and user interactions enables optimization of digital marketing strategies, increasing brand awareness, expanding reach, and enhancing engagement with diverse market segments, emphasizing the importance of continuous development and utilization of analytics technology to understand consumer preferences and behaviors to strengthen competitive positions in dynamic markets. [ABSTRACT FROM AUTHOR]

This article presents the results of marketing research conducted in three gaming cafes in Bucharest, Romania, aimed at investigating and evaluating customer experience. Online user reviews were collected and analyzed using methodologies employed in the field of marketing, highlighting the factors that influence customers' perceptions and experience in these locations. Additionally, Pareto diagrams were created to highlight priorities and aspects with significant impact on customer satisfaction. The results of this research will provide gaming cafe operators with relevant information and a profound understanding of the development of effective marketing strategies and continuous improvement of customer experience. [ABSTRACT FROM AUTHOR]

Within this study, the examination of barriers to innovation and entrepreneurship both inside and outside the organization aims to elucidate the entrepreneur's role in innovation management. The entrepreneur's individual perceptions and behaviors significantly impact company establishment, organization, and management. Given these influences on staff and the company's ability to overcome barriers, the research delves into understanding and revealing innovation and entrepreneurship barriers from the entrepreneur's perspective. Future studies should investigate how entrepreneurs devise solutions for these barriers and examine the strategies they employ. This study emphasizes the necessity of addressing entrepreneurial and innovation obstacles together. Isolating them would diminish both their functions and added value. Furthermore, innovation acceptance signifies the quality of entrepreneurial activities, indicating that an innovative enterprise possesses organizational skills to outpace competitors. Findings on difficulties in entrepreneurship and innovation management categorize under Institutionalization, Commercial Difficulties, and Personal Skills. Commercialization and Management Barriers (6), Marketing Challenges (5), Experience Disparities (4), and Material Insufficiencies (4) top the list. However, these challenges are common in business life, underlining the lack of effective cooperation and common policies among development agencies, KOSGEB, professional organizations, and commercial stakeholders. General operational problems persist, indicating low effectiveness and efficiency in existing mechanisms. [ABSTRACT FROM AUTHOR]

Digital Marketing is gaining more momentum and it is becoming indispensable in product promotion and sales. The business entities are closely tied with digital marketing mediums to reach customers in large numbers. However, the challenges of choosing the optimal medium of marketing digitally constrains the business endeavours. This research work proposes a decision-making model integrating Plithogenic based contradictions method of ranking with LBWA (Level Based Weighting Assessment) method of finding the criterion weights. This proposed approach of making optimal selection of the mediums of digital marketing is highly efficient in tackling the challenges of product propagation and customer segmentation. The competency of this approach is validated with other Plithogenic integrated methods of criterion weight computation. The newly developed blended method of making decisions facilitates in handling complex decision environments with several criteria. The limitations of this model shall be handled by discussing LBWA with linguistic representations and under the environments of fuzzy and its extended versions. [ABSTRACT FROM AUTHOR]

Retail is one of the sectors that Metaverse will strongly implicate. Given the hypothetical convergence of physical and the Metaverse shopping experiences, retailers in grocery segment must identify and forecast opportunities and emerging challenges to achieve a competitive advantage with appropriate marketing strategies. By anchoring in the brick-and-mortar context, the present paper discusses the sources of competitive advantage for grocery segment retailers in the Metaverse, highlighting differences and similarities with the traditional retail context. Moreover, following a marketing perspective, a research agenda is presented, looking at the retail sources of competitive advantage in the Metaverse. [ABSTRACT FROM AUTHOR]

This study investigates the impact of Sephora's femvertising brand campaign on consumer perceptions in the beauty industry, with a specific focus on brand image, the effectiveness of femvertising advertisements, and potential influences on future cosmetic brand choices. Semistructured in-depth interviews were conducted with 18 participants in Türkiye, and thematic analysis revealed significant insights. The findings highlight Sephora's significant influence on participants' understanding and engagement with the brand. Participants recognized Sephora as a well-known brand, attributing it to effective marketing efforts, collaborations with influencers, and a strong social media presence. The study also revealed diverse perceptions and preferences regarding beauty standards and product usage. Participants acknowledged Sephora's unique qualities, such as premium products and a pleasant in-store experience, while price was mentioned as a limiting factor. Notably, the specific Sephora ad, "the unlimited power of beauty," resonated strongly with participants, emphasizing self-acceptance, inclusivity, and brand activism. Overall, the study underscores the importance of brand awareness, strategic marketing, inclusivity, and empowering messages in shaping consumer perceptions, fostering brand activism, and influencing future brand choices within the competitive beauty industry. These findings contribute to a better understanding of the role of femvertising in consumer behavior and provide valuable insights for marketers and practitioners in the beauty industry. [ABSTRACT FROM AUTHOR]

This study investigated the impact of responsible marketing on customers' orientations towards Islamic banks in Algeria. A sample of 162 participants was surveyed using an electronic questionnaire that included constructs of responsible marketing and the decision-making process. The results indicated that customers of Islamic banks in Algeria showed a stronger commitment to responsible marketing principles compared to those of traditional banks. Additionally, the study found a statistically significant effect of responsible individuals on customer orientation towards Islamic banks, which explained 32.1% of the variance. However, other variables related to responsible marketing mix elements did not show a statistically significant effect on customers' orientations towards Islamic banks in Algeria. [ABSTRACT FROM AUTHOR]

This study aims to examine the connections between marketing technology (Martech) and the marketing strategies devised by popular music industry businesses, to investigate how these businesses utilize Martech in their marketing processes and how the industry uses Martech to identify customer demand and to explore the prospects or challenges offered by Martech for the music industry. Based on six cases, the results suggest that (1) Martech can help the popular music industry to collect and analyze customer data, understand customer demand and behavior, and provide a better customer experience; (2) Martech can help music businesses automate their marketing processes, improve marketing efficiency, and gain insights into and enhance the customer journey through advertisement testing and social listening; (3) Through the use of Martech, popular music streaming platforms can provide customers with personalized recommendations and sales offers based on their preferences and behaviors, thereby enhancing the customer experience and increasing customer loyalty. A record label can use Martech tools to establish its own database and operate it with its members, thus sustaining its relationship with existing fans; and (4) Martech can assist the popular music industry in developing digital products, such as apps that contain specific musical content and popular music e-commerce platforms, thus meeting customer demand. These findings provide important advances to marketing research on Martech. [ABSTRACT FROM AUTHOR]

This systematic review meticulously explores the transformative impact of digital technologies on the grid planning, grid operations, and energy market dynamics of power distribution grids. Utilizing a robust methodological framework, over 54,000 scholarly articles were analyzed to investigate the integration and effects of artificial intelligence, machine learning, optimization, the Internet of Things, and advanced metering infrastructure within these key subsections. The literature was categorized to show how these technologies contribute specifically to grid planning, operation, and market mechanisms. It was found that digitalization significantly enhances grid planning through improved forecasting accuracy and robust infrastructure design. In operations, these technologies enable real-time management and advanced fault detection, thereby enhancing reliability and operational efficiency. Moreover, in the market domain, they support more efficient energy trading and help in achieving regulatory compliance, thus fostering transparent and competitive markets. However, challenges such as data complexity and system integration are identified as critical hurdles that must be overcome to fully harness the potential of smart grid technologies. This review not only highlights the comprehensive benefits but also maps out the interdependencies among the planning, operation, and market strategies, underlining the critical role of digital technologies in advancing sustainable and resilient energy systems. [ABSTRACT FROM AUTHOR]

In the dynamic landscape of marketing, shifts in technology, business and behaviour occur that revolutionise how brands connect with consumers. One example is the concept of Reception Marketing. This paper examines the history of marketing strategies, exploring the consumer and marketplace contexts that catalysed the evolution from interruption-based methods to Permission Marketing, ultimately leading to the emergence of Reception Marketing. By examining the challenges with Interruption and Permission Marketing relative to reaching contemporary audiences, this paper highlights the need for a new approach that aligns with today's empowered consumer who bridges the information and artificial intelligence (AI) age. The paper introduces and defines Reception Marketing as a strategy that leverages consumer signals to build authentic and consistent connections between brands and consumers, where each is defined relative to their ability to resonate, build brand equity and therefore make consumers more likely to convert. The paper goes on to discuss the important principles of Reception Marketing and its role in shaping the future of marketing strategies, brand-consumer relationships and the state of the Internet at large. The paper also explores how owned asset optimisation (OAO), along with AI and other technologies, enable brands to implement Reception Marketing at scale. [ABSTRACT FROM AUTHOR]

In the rapidly evolving landscape of data-driven business, marketing intelligence has become a cornerstone for organizational success. This entails the systematic collection, analysis, and interpretation of vast data sets, empowering businesses to make strategic marketing decisions. Employing techniques like data mining, machine learning, and sentiment analysis, marketing intelligence uncovers hidden patterns, identifies opportunities, and predicts challenges. A pivotal outcome is enhanced customer understanding through detailed profiles derived from sources like social media, website interactions, and purchase history. This depth of insight allows for the creation of personalized, precisely targeted campaigns, fostering stronger customer relationships and loyalty. Moreover, marketing intelligence facilitates data-driven decisions aligned with overarching business goals, optimizing resource allocation, budgeting, and strategic planning. Utilizing software solutions such as RapidMiner, organizations gain efficiency in data analysis, machine learning, and predictive analytics. Net Promoter Score (NPS) acts as a key metric, gauging customer sentiment and likelihood to recommend products or services. This paper focuses on evaluating customer satisfaction in the insurance sector, aiming to propose enhancements for service quality based on existing research results. Through a comprehensive examination of customer satisfaction levels, the study seeks to provide actionable insights for continual improvement. [ABSTRACT FROM AUTHOR]

The popularity of telecommute and telehealth care models as well as people's changes in consumption patterns accelerate the transformation and reform of healthcare industry. Under the catalysis of real needs and technologies, smart healthcare will become the mainstream in the future. Under the specific time and space background, solutions for medical technology innovation has to keep pace with times. Current marketing strategies do not simply rely on external publicity, but also stress on the promotion of service quality for customers actually experiencing good service attitudes. Aiming at customers of AI healthcare industry as the questionnaire analysis objects, total 300 copies of questionnaire are distributed, and 241 valid copies are retrieved, with the retrieval rate 80%. The research results show that external marketing is the most emphasized dimension in AI healthcare industry executing service marketing, and top five indicators, among 12, are ordered information system, customer oriented service process, internal training, media communication, and regulations for service personnel. Finally, conclusions and suggestions are proposed according to the results, expecting to deeply understand critical success factors in AI healthcare industry executing service marketing and provide valuable information for AI healthcare industry making management decisions in the execution of service marketing. [ABSTRACT FROM AUTHOR]

The "Innovating the Use of Labour Market Intelligence within European Universities" (LMI-EUniv) project, set within the Erasmus+ programme's Key Action 2, represents a pioneering effort to harness Labour Market Intelligence (LMI) for enhancing the alignment between higher education offerings and labour market demands across Europe. This initiative, led by a consortium including the West University of Timisoara, University of Milano-Bicocca, University of Tallinn, Prospektiker, and the Luxembourg Institute of Socio-Economic Research, aimed to explore the current utilisation of labour market information and intelligence by European universities in planning and delivering their educational provisions. With a focus on fostering the congruence of educational supply with labour market demand through innovative learning and teaching methodologies, the project sought to empower Higher Education Institutions (HEIs) with the skills and competencies necessary to meet these challenges. By mapping essential LMI sources at a national level, examining the use of LMI across European HEIs, and developing a comprehensive training course and an online Labour Market Intelligence Hub, this project aspired to create an indispensable reference for HEIs. This article synthesises the project's key findings, underscoring the critical role of labour market intelligence in adapting academic curricula to meet specific labour market needs, thereby contributing to the broader discourse on the integration of LMI in higher education and its implications for curriculum development, graduate employability, and the overarching alignment between education and labour market expectations. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Tove Jansson (1914–2001) was an outstandingly talented Finnish-Swedish artist, recognized worldwide mostly as the creator of the Moomins. Although the last of the nine-volume series (1945–1970) about the internationally popular Finnish trolls, Moominvalley in November, was published over fifty years ago, the Moomins' and Jansson's popularity is still rising, which testifies to the universality and timelessness of the books as well as the thoughtful marketing strategies of Moomin Characters Ltd, the company responsible for copyright supervision. In this article I discuss the Moomin characters' representation in three events set in contemporary (2017–2021), extratextual societal contexts, both strategically planned and co-organized by Moomin Characters Ltd and spontaneously organized by ordinary people. The motifs and figures from Moominvalley which have been applied in (1) the Invisible Child campaign, (2) the #OURSEA campaign, and/ (3) the women's strike protests in Poland are exemplified and juxtaposed with their literary images in the nine Moomin books by Jansson. My conclusion is that the references are based on a selective reading and focus on beneficial—in specific contexts—facets. On the one hand, it proves the Moomin books' versatility and topicality, while on the other, it is not inclusive and disregards the holistic message of the saga, which is an evolving continuum. Furthermore, this way of reading reinforces a single address of the unequivocally double-addressed series. [ABSTRACT FROM AUTHOR]

The growing importance of social media in the tourism domain has led to an accelerated growth of research in the past decade. Through a systematic literature review, this study offers an overview of researched contexts and topics, identifies gaps in the literature, and suggests a comprehensive agenda for future research. We also present quantitative, visualization-rich results employing bibliometric citation and content analysis of 94 articles covering social media content strategy across 43 journals published from 2012 to 2022. The cocitation analysis on cited references revealed four clusters. A detailed analysis of the most influential journals/articles in the area, theories employed, research context, variables tested (characteristics), and methods used is also provided. The study finally outlines eight directional themes for advancing research in this domain. The study's findings can help academics, practitioners, and policymakers comprehend the latest developments and significant trends influencing social media content strategy in the tourism domain. [ABSTRACT FROM AUTHOR]

In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as establish a formidable competitive position. Unfortunately, the implications of 4Ps marketing mix strategies on the profitability of petroleum businesses (especially automotive fuels and autogas, or LPG) in Afghanistan have received little attention and have not been adequately investigated. The current study sought to determine the effectiveness of 4Ps marketing mix strategies and their relationship to increasing the petroleum company's profitability in Afghanistan. A case study approach was used to evaluate the marketing mix strategies applied by Zhakfar Petroleum, operated by the company Zhakfar Logistics and Services Ltd. Primary and secondary data was collected via personal interviews with the CEO, branch managers, finance managers, and the website of the company. Content analysis was used to evaluate the data obtained from both the survey and the sales data of the company. The research suggested that the company employed various marketing strategies related to "Product", "Price", "Place", and "Promotion", which demonstrated a significant growth rate of 34.51% during three months of marketing campaigns. [ABSTRACT FROM AUTHOR]

Copyright of Rihan Journal for Science Publishing is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The use of Instagram social media as a promotional medium is not only built based on marketing strategies, but it requires language distinctiveness and strong linguistic power to attract Instagram users. This study examines the marketing strategies and types of illocutionary speech acts used on the Instagram account @udario.id. The method used in this study is descriptive-qualitative. The speech acts found in @udario.id content are (1) Assertive functions to conclude, report, and express; (2) Directive speech acts function to ask, command, and inquire; (3) Expressive speech acts function to complain, blame, thank; and (4) Commissive speech acts serve to promise. The most frequent Speech Acts are illocutionary directives of asking and commanding. By employing directive phrases, creators can significantly enhance engagement and visibility, as these prompts invite followers to interact with the content. When delivered in the local language, these directives become more relatable and understandable, strengthening the connection with the audience and increasing the likelihood of a response. Additionally, such prompts encourage followers to actively participate, fostering a sense of community. [ABSTRACT FROM AUTHOR]

Copyright of Marketing Science & Inspirations is the property of Comenius University in Bratislava, Faculty of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Scholarly debate over the transformative potential of neoliberal, market-based, food movement strategies historically contrasts those who value their potential to reform the food-system from the inside against those who argue that their use concedes the primacy of the market, creates citizen-consumers, and undermines overall movement goals. While narrow case studies have provided important amendments, the legacy of such strategies requires impacts to be evaluated both contextually and more broadly than the specific activism. This study thus conceptualizes the 'case' of U.S. biotechnology market activism expansively, drawing on interviews with 25 activists from diverse organizations to investigate the legacy of two food-labeling movement strategies (one public and mandatory, one private and voluntary). The results support that the legacy of market strategies extends more broadly than the immediate initiative. They also confirm that the consequences of such neoliberalized strategies are most productively assessed contextually and applied, rather than categorically—as most clearly illustrated by the counterintuitive results of the failed mandatory labeling effort. Of the two market strategies, voluntary labeling demonstrated the most problematic relationship to broader movement goals of food system transformation, in part because of the greater potential for overlapping credence claims and in part due to the risks of niche market logic. [ABSTRACT FROM AUTHOR]

This research focuses on addressing the challenge of implementing personalized advertisements in the retail industry, where existing methods often face complexities that hinder their swift and large-scale adoption. The primary objective of this study was to develop a scalable and efficient social media advertisement personalization system by employing advanced personality classification techniques. The system utilizes the myPersonality dataset, grounded in the Big 5 OCEAN traits theory, to accurately classify user personalities. By integrating the XLNet model, optimized for personality classification, the system achieves a classification accuracy of 97.47 %, with precision, recall, and F1-Score values of 0.95, 0.94, and 0.94, respectively. The findings demonstrate that personalized advertisements, driven by accurately classified personality traits, significantly enhance user interaction rates, showing a 24 % improvement over generalized advertisements. This improvement in engagement suggests that the system can effectively personalize advertisements to resonate more deeply with users, fostering stronger connections between users and the advertised content. The proposed system's high accuracy and improved interaction rates make it a valuable addition to current marketing strategies, enhancing both engagement and conversion rates. This innovative approach has the potential to transform personalized advertising, making it more effective and widely adoptable within the marketing sector Keywords: personality classification, personalized advertisement, OCEAN traits, big five personality, autoregressive transformer, XLNet, user engagement [ABSTRACT FROM AUTHOR]

Nappi, fermented shrimp, is a traditional diet that is widely consumed by the ethnic communities of Southeast Asian countries, especially in Bangladesh. The present study was carried out to determine the proximate composition of Nappi collected from two different places, i.e., the Moheshkhali and Chaufaldandi areas of Cox's Bazar district, Bangladesh. Traditional methods were used to prepare Nappi, and the standard procedure was followed to determine the proximate composition. The proximate composition of Nappi varied from place to place depending on the raw materials, preparation techniques, and surrounding conditions of the formulation places. Associated statistical analysis was conducted by r-programming (version 4.2.3). Proximate composition includes moisture, protein, ash, fat, and carbohydrate contents, amounting to 37.66 ± 1.51%, 34.34 ± 0.68%, 17.49 ± 0.46%, 8.53 ± 0.45%, and 1.39 ± 0.10%, respectively, for the Moheshkhali sample and 35.44 ± 1.37%, 37.23 ± 1.78%, 18.46 ± 0.59%, 6.00 ± 0.40%, and 2.66 ± 0.21%, respectively, for the Chaufaldandi sample. The study showed that moisture and fat content were significantly higher (ANOVA, p < 0.05) in the Moheshkhali sample. In contrast, protein, carbohydrate, and ash content were substantially higher (ANOVA, p < 0.05) in the Chaufaldandi sample. Nappi's marketing strategy, supply channel, and value chain were also analyzed. The study's findings revealed that the quality of Nappi relied on fresh raw materials, the hygienic condition of the processing places, and suitable techniques. Moreover, good-quality Nappi has a significant market demand among the local ethnic communities in Bangladesh and the ethnic communities living abroad. So, it is recommended that interventions be provided on proper preparation techniques and marketing channels for Nappi. [ABSTRACT FROM AUTHOR]

The existence of the phenomenon of age restrictions in the regulations set by the Saudi Arabian government made many people in the city of Meulaboh disappointed because they canceled the pilgrimage. So that the presence of hajj savings products at BSI KC Meulaboh Imam Bonjol can help and make customers aware about managing and preplanning hajj funds from an early age. This study aims to determine the marketing strategy undertaken to attract customers to use hajj savings products and to analyze the supporting and inhibiting factors in marketing these. The research method used is a qualitative method, with a descriptive field approach. The results of this study indicate that the marketing strategy implemented by BSI KC Meulaboh Imam Bonjol is in the form of a 7P service marketing mix strategy which includes product, price, place, promotion, people, physical evidence, and process strategies with several supporting and inhibiting factors for marketers. [ABSTRACT FROM AUTHOR]

The issue of learning consumer behavior by children is important for marketers to understand their behavior better and, on this basis, to develop a more effective marketing strategy. The article examines three aspects of children's learning of consumer behavior. The first is related to the process of consumer socialization. Second, the main socializing agents are presented. The pattern of children's shopping has been developed and influenced by the so-called "socializing agents". In the literature, socializing agents are defined as influential sources that transmit norms, attitudes, motivations and behavior to learners. People often interact with socializing agents and consciously or unconsciously adopt social norms, values, and behaviors that are imparted to them. A complete and thorough classification of socializing agents can unite them into three groups - cognitive, social and market factors. The first group includes the cognitive and physical development of children depending on their age. Family, friends, school, church are defined as social factors. The third group - market factors can include the media, stores, brands and products. Along with consumer socialization, we can now talk about consumer technologization. It consists in the fact that not only the so-called socializing agents, including cognitive, social and market factors, play a role in the learning of consumer behavior by children. Another factor should be added to them - new technologies. In this sense, we can talk about technologizing agents, including the Internet and new generation technologies. This stems from the fact that today's young generations like Alpha and Z are exposed to the influence of the Internet and new technologies from an early age. Based on this, it can be summarized that the learning of consumer behavior by children is influenced by two groups of agents: Socializing, incl. cognitive, social and market factors; Technological, incl. Internet and next-generation technologies. Examining the third aspect is through the prism of the opinion that to the socializing agents should be added technologizing agents, which include the Internet and new generation technologies as factors with a strong impact in learning consumer behavior by children. Consumer technologization can be defined as the process of learning consumer behavior through technology. In children's lives, the most significant technologizing agents are the Internet and the new technologies. The Internet is not the only modern technology influencing children's behavior. New technologies such as artificial intelligence, robotics, sensor technologies, mixed reality, and others are increasingly finding application in everyday life [ABSTRACT FROM AUTHOR]

In his life, a person performs many different roles in different social groups. In each of them, we perform a role that we combine with our other roles. In the most significant reference group, the family, these can be: mother, father, son, daughter and others. This group is not only the most significant for each person, but also the one that accompanies him throughout his life. The changes that occur over time are related to a change in the role and its members. The other significant reference groups are the friend group, the interest groups, the team at work. In each of them, we fulfill a given role, which we reconcile with our other roles. Along with them, there is another role that is very different in nature, essence and purpose from the others. This is the role of the consumer. The main purpose of the consumer role in human life is to satisfy our needs and wants by participating in a process of exchange. The goal of this article is to make a brief review of the theoretical concepts of the consumer, refracted through the prism of different scientific fields, which will serve to build a more multi-layered appearance of this concept. The evolution in the understanding of the concept of consumer has been traced, presented through a historical review of theoretical concepts and research. Modern interpretations of the role of the consumer in the conditions of a market economy are discussed. The model of a consumer in modern society is about an individual who has needs, seeking to satisfy them in a rational way, so as to improve his quality of life. The goal of organizations is to know the needs of consumers by providing them with the most suitable product. An overview of the theoretical statements about the concept of consumer from the positions of an interdisciplinary approach is made. The study of the consumer is subject of various scientific fields. This also allows for its deeper understanding. For one of the scientific fields, it is the focus of all the activities and that is marketing. According to marketing philosophy, people have different needs. This is also the starting point for marketing - the existence of needs that are subject to satisfaction. Placing the consumer and his needs at the heart of marketing requires that they must be studied. This can be achieved through marketing research. With the wide distribution of the Internet, prerequisites were created for the implementation of online marketing research. From the point of view of marketing, the consumer exhibits a certain behavior that is expressed in the decisions and actions he takes in the selection, purchase and way of using a given product. Studying the needs and behaviors of the target consumer will help marketers create more effective marketing strategies. [ABSTRACT FROM AUTHOR]