ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES -- REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES.

Authors :: Łęgowik-Małolepsza, Małgorzata
Kollmann, Jaroslav
Chamrada, Daniel
Source :: Journal of Entrepreneurship & Sustainability Issues; Jun2024, Vol. 11 Issue 4, p135-153, 19p
Publication Year :: 2024
Abstract: The article explores the role of eco-marketing in shaping competitive strategies within the energy sector, highlighting its impact on pricing, sales, and operational costs. Topics discussed include the integration of eco-marketing into business strategies, its effects on competitive advantage, and its influence on sustainable practices in energy companies.

Subjects :: GREEN marketing
SALES
BUSINESS planning
MARKETING strategy
SUSTAINABILITY

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