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1 results on '"*RELATIONSHIP marketing"'

1. Out of Balance.

Author

Dunetz, Jeff

Subjects
*PRINT advertising, *MASS media, *RELATIONSHIP marketing, *MARKETING, *ADVERTISING media planning
Abstract

Comments on the significance of print media to relationship marketing. Information on the nature of the media-planning process; Categorization of magazines in media-planning; Factors to be considered in print planning.

Published
2005

Catalog

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