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The article discusses several public relations (PR) issues if Indian corporations as they experience steady growth and show consistent returns on investments (ROI) in the economy. The PR issues include the expansion of International PR networks into India to offer services for global mandates, the lucrative ROI of Indian stock markers, and the 7-plus percent yearly gross domestic (GDP) growth. Moreover, it explores on another most viable PR issues in the country such as merger and acquisitions, global markets, and tourism.

The article offers tips on making investments in India. It suggests that India is a long-term investment so the entry strategy, together with choosing the right partner, is essential. It is opined that companies should have a five- to 10-year plan as returns are rarely realised before five years. It is stated that an important consideration for investors is that Indians are increasingly looking overseas when developing their tastes, but they retain a strong local and ethnic identity.