Guide to investing in India: happy days are here again.

The article offers tips on making investments in India. It suggests that India is a long-term investment so the entry strategy, together with choosing the right partner, is essential. It is opined that companies should have a five- to 10-year plan as returns are rarely realised before five years. It is stated that an important consideration for investors is that Indians are increasingly looking overseas when developing their tastes, but they retain a strong local and ethnic identity.