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1. Before Firing Your Agency, Wait 30 Days.

Author

Church, Pam

Subjects
*ADVERTISING agencies, *ADVERTISERS, *COMMUNICATION in management, *CLIENT relations, *ADVERTISING
Abstract

Offers advice for advertisers who plan to change their advertising agencies. Factors to consider before changing an advertising agency; Importance of communication in a client-agency relationship; Criteria in choosing an advertising agency.

Published
2004

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