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Before Firing Your Agency, Wait 30 Days.

Authors :
Church, Pam
Source :
Brandweek. 9/27/2004, Vol. 45 Issue 34, p21-21. 1p.
Publication Year :
2004

Abstract

Offers advice for advertisers who plan to change their advertising agencies. Factors to consider before changing an advertising agency; Importance of communication in a client-agency relationship; Criteria in choosing an advertising agency.

Subjects

Subjects :
*ADVERTISING agencies
*ADVERTISERS
*COMMUNICATION in management
*CLIENT relations
*ADVERTISING

Details

Language :
English
ISSN :
10644318
Volume :
45
Issue :
34
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
14670733

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Authors Abstract Subjects Details