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This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you're just starting out or have years of experience.

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equippedfor immediate and lasting sales success.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.Selling to very wealthy, demanding customers – whether you're selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer's decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer's motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

Aufbauend auf einer Literaturrecherche zur Interaktion, zur Kompetenz und zu Konzepten des persönlichen Verkaufens sowie auf Basis von Experteninterviews konzeptionalisiert und operationalisiert Vera Schulte das Konstrukt Interaktionskompetenz, welches die notwendigen Voraussetzungen einer effektiven Steuerung der Interaktion unter gleichzeitiger Berücksichtigung des kompletten Interaktionsprozesses erfasst. Im Rahmen einer branchenübergreifenden Untersuchung im Investitionsgüterbereich validiert die Autorin die neu entwickelte Skala und identifiziert zentrale Einflussfaktoren sowie Effekte auf unternehmensrelevante Erfolgsgrößen. Es kann belegt werden, dass das Interaktionsverhalten der Vertriebsmitarbeiter einen entscheidenden Einfluss auf ökonomische Faktoren und die Kundenzufriedenheit ausübt.

Der Verkauf von technischen Produkten und komplexen Dienstleistungen folgt eigenen Gesetzen. „Kundenorientiert verkaufen im Technischen Vertrieb“ führt in sieben logischen Schritten vor, wie es gelingt, im Business-to-Business-Bereich langfristige Kontakte aufzubauen und Umsätze dauerhaft zu steigern: von der Verwandlung technischer Daten in Kundennutzen über sichere Verhandlungsführung bis zu erstklassigem After-Sales-Service. Konkrete Beispiele und Checklisten dienen als wertvolle Arbeitsgrundlage. Der - auch in zahlreichen VDI-Seminaren - bewährte Ratgeber für Vertriebsingenieure und alle, die im Verkauf komplexer Produkte und Services tätig sind, wurde für die Neuauflage umfassend aktualisiert und überarbeitet. Neu in der 5. Auflage: „Risiken und Nebenwirkungen“ durch Social Media für den Kaufprozess der Kunden.'Das Buch ist ein ‚Muss'für jeden ‚Vertriebler', egal ob am Anfang seiner spannenden Karriere oder bereits ‚alter Hase'.“ Dr. A. Glück, HTT Vertriebsbüro Süd GmbH, Geschäftsführer

The power of metaphor to break through in a noisy world and sell, persuade,& explain anything to anyone

In a business world that is changing rapidly, so too are selling techniques. Old fashioned methods no longer apply and you need to develop new skills to prosper in the future. In Super Selling by Russell Webster you will learn how to: Master the three vital stages of the selling process; Become a'people-person'to enhance your success; Make a powerful first impression on everyone you meet; Build your self confidence and esteem; Communicate like an expert; Gain important advance information on prospective customers; Discover everyone's'mind method'and'motivation method'; Write more orders than you ever dreamt possible. Super Selling will help you to revitalise your selling and to realise your true potential for success. Russell Webster is a successful entrepreneur and a highly acclaimed narrator who already has several top selling audio books to his name. He is a sought-after adviser and trainer in most aspects of corporate psychology.

Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you like to be taking full advantage of all that new technology offers you in marketing? If you answer'yes'to any of the above, then this book is for you. Packed full of tips and techniques and real life examples, this book offers you all that you need to know about basic marketing skills.Topics covered include: the marketing plan; direct marketing made simple; writing compelling sales copy; getting the right marketing mix; telemarketing and managing PR.

The ability to sell products and services successfully is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on selling as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to achieve profitable sales.The highly motivational'in a week'structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including: Leveraging industry trends in your market segment, geography, and vertical industry segment Growing high leverage customers Penetrating new accounts, such as high-probability target prospects Working with partners to improve results Developing and implementing your action plan Ensuring the right level of management engagement #PLAN to WIN tweet Book01 is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results. If you are an account manager, the material in this book will enable you to: Create insightful and achievable territory and target account plans Enhance or improve existing plans Develop and deploy winning strategies to penetrate and retain key accounts Improve your time and territory management for maximum return If you are a sales manager, this book will help you: Adopt/adapt proven planning tools into current practices Provide better sales coaching to your sales team on planning techniques Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach Improve sales and marketing alignment Manage change to enhance your team's sales productivity #PLAN to WIN tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

The sales field has a bit of an unfortunate stigma attached to it. People often assume a salesperson is going to trick them into buying something or use coercive tactics to get them to spend more than they want to - indeed, some salespeople do approach their profession this way. But that's not the way to true success in sales. To build a profitable, rewarding, and lasting career in the sales industry, the key is to effectively manage every aspect of your sales career. 90 DAYS TO SUCCESS IN SALES will show you exactly how to do this by providing you with a well-designed roadmap to success. You'll learn how to prospect effectively to build your sales base, establish your clients'needs and present solutions for how you can fill those needs, handle client objections, and master the most difficult part of the sales process for many: closing. Further, this book will help you set practical goals for your career and balance your personal life with the challenges of the sales profession. Each chapter provides an action plan to guide you through the first 90 days of your sales career, and the book wraps up with a week-by-week guide to your first three months in your position. 90 DAYS TO SUCCESS IN SALES is the reference you need to get your career underway.

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena. Based on the five stage OIMCO selling model it covers : -Opening-phase selling skills, including taking control of your selling space and sizing up the customer - Interviewing-phase selling skills, including asking open-style questions, listening actively and triggering your customer's imagination- Matching-phase selling skills, including applying the SELL formula, translating benefits into real money and mastering the art of storytelling-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence - Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales. NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELFTests in the book to keep track of your progress. EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding. THINGS TO REMEMBERQuick refreshers to help you remember the key facts. TRY THISInnovative exercises illustrate what youÆve learnt and how to use it.

Description based on print version record.

Description based on print version record.

Frank Bettger's momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. First first book published in 1947, How I Raised Myself From Failure To Success is still a best-seller today and has stood the test of time. Here, Frank Bettger's interpretation of How I Raised Myself From Failure To Success illustrates the timeless nature of Bettger's insights by bringing them to life through 52 modern case studies. This brilliant interpretation of How I Raised Myself From Failure To Success is an entertaining accompaniment to one of the most famous books on selling ever written.

Some people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around because he patiently and carefully trained himself to watch born salespeople and learn how they did it. Now this acclaimed sales guru passes these secrets of successful selling on to you: Attitude is money; Right attitude, right look; Warming up to cold calling; Getting the appointment; and Closing the deal. If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell--you've learned to sell like the best.

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales. Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace.'Old school'is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams. In'42 Rules to Increase Sales Effectiveness (2nd Edition),'you will learn: The Effective Sales Perspective The Effective Sales Process The effective Salesperson Effective Territory Management Effective Sales Communication The Effective Sales Meeting Effective Sales Closing This book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own'salesmanship'is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.

Learn to speak persuasively, enthuse your audience, and sell with confidence with Essential Managers: Selling. This book offers master tips and techniques for successful selling. Eric Baron is an Associate Professor of Marketing at Columbia Business School and the CEO of Baron Group, a sales and marketing training consultancy. He is also author of Selling is a Team Sport. For more on Eric and his company, visit himon the web at: www.barongroup.com

Whether you are running a four-man window cleaning business, a one woman consultancy or you are responsible fro the EMEA quarterly target, this book is for you. (Hope you don't mind if we refrain from repeating the title too often). Selling is the one and only key to surviving this recession. Here's the very best and latest in thinking and action specifically on selling in a recession. It's an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low-cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team. Plus all your tough questions answered in our specific ‘open for surgery'section. Don't let this economic downturn ruin what you've worked so long and hard for. It's time to start kicking some recession ass and it's time to start now.

“Brady Wilson is the expert on releasing intelligent energy and energizing your customers.” —BRIAN STEVENSON, Senior Vice President, Sales & Marketing, LaserNetworks Inc. This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you: —Find the point of resistance to a sale in your customer —Detect its connection to your cutomer's emotional needs and energizers. —Build a relationship based on trust —Increase your sales by revealing the Bigger Reality between you and your customers. As the author puts it: “Selling is not about closing sales; it's about opening relationships: engaging relationships that will support many closed sales.”

Description based on print version record.

As the marketplace gets younger, salespeople who excelled in the game before the advent of Google, IM, and the Blackberry need a boost. This book is the perfect resource for the older salesperson who wants to regain his or her competitive edge in the marketplace. With trademark practical advice and strategies, Stephan Schiffman guides salespeople through decisions they must make every day: Whether to shift to a company with an older boss; How to get a handle on new sales-related technology; Why the marketplace is different today and what you can do about it; When the time is right to think about retirement; and more. This book is filled with quality advice and comments on aging from such luminaries as Elie Wiesel, cartoonist Scott Adams, and author Robert B. Parker. With this book by their side, older salespeople will regain the advantage and see their sales and commissions soar!

Richard Denny is the'godfather of salesmanship'and Selling to Win has established itself as both an international best-seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale. Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.

Includes index.

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople – they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term. Selling Skills for Complete Amateurs presents a set of basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process. 10 reasons you must buy this book and stop wrecking sales efforts in your organisation! 1. Amateurs make 10 fatal selling statements that instantly turn customers off. 2. You can cut objections to your sales pitch by up to 90% (and deal easily with the remaining few) using a proven method. 3. A truly persuasive sales letter doesn't look anything like the attempts that amateurs make. 4. No validated research supports the business folklore that sales objections are “buying signals in disguise” – in fact they have the opposite effect! 5. Unconscious emotional need – that's what you need to generate when your customer is at the point of making a buying decision. 6. There are two key human attributes which you can use to encourage customers to persuade themselves for you. 7. “Telling isn't selling” – what can you do to make a massive change in the outcome of your next meeting with a customer? 8. Prolonging the investigative phase of your sale increases customer desire for the solution your product provides. 9. You don't want to be marooned in “great-presentation-we'll-call-you-soon” limbo. 10. Wake up to the real cause of the commonest objection of all – “You're too expensive” – and discover what you can do to stop it immediately.

Description based on print version record.

Title from PDF title page (viewed on Feb. 12, 2009).

Title from PDF title page (viewed on Aug. 29, 2007).

Includes index.

This is the only book on the marketplace that specifically addresses closing strategies that work in the consultative sales process. This is important as traditional closing strategies involve behaviors that fly in the face of the relationship building consultative sales model. This book provides an alternative. It contains practical tools, including a list of effective closing phrases and questions. The book gives readers invaluable guidance on: showing clients how a product or service will address their problems and maximize their return on investment; address concerns - and even'no's - without seeming pushy; and help clients visualize past the moment of closing to see the positive effects the sale will make for them.

Description based on print version record.

Offers techniques and tactics needed to help maximize sales performance.

Includes index.

Includes index.

Title from PDF title page (viewed on Feb. 12, 2009).

Title from PDF title page (viewed on Feb. 12, 2009).

Title from PDF title page (viewed on Feb. 12, 2009).

Title from PDF title page (viewed on Feb. 12, 2009).

Updated and revised, this third edition of Selling to Win is even more effective, highlighting the important changes needed to sell and win business in an evermore sophisticated and competitive marketplace. It gives practical advice on how to: - Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

'An Adweek book.'

Title from PDF cover (viewed on Mar. 22, 2007).

Strategies to Help You Bridge the Gap Between Textbook Training and the Real World of Selling. Bulletproof Salesman is a humorous, yet practical guide to selling. It's written using a tag-team approach between the authors. It explains how they've completely screwed-up over the years and yet survived to avoid making the same mistakes again. Readers learn from their failures as well as their victories accrued over decades of selling experience. They explain how to reach absolutely anyone, evade the traps constructed to keep salespeople out, and how to instantly detect deception during negotiations. By integrating the pragmatic with the colourful, there's plenty in this book to help all levels of sales professionals. No matter what your level of expertise, you'll benefit from the technologies and straightforward techniques described in this book. The creative format engages your mind while painlessly polishing critical sales skills. The authors are two sales veterans.

Includes index.

Includes index.