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​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail chains, strategic alliances, public-private partnerships and new network forms in the digital economy. This book is ideal for researchers and strategists who are keen to improve their understanding of the latest developments in the field.

Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,7, The University of York, language: English, abstract: The paper will investigate the influence of RTAs on MNEs'supply chain configurations. To do so, the behaviour of German MNE's after the 2004 EU enlargement will be considered, and German MNE's'supply chain activities in the new EU member states before and after the countries'accessions will be compared. In contrast to previous research focusing on FDI and trade flows, this research, based on secondary data of the German Central Bank and the World Bank Group, relies on further indicators to capture the effects of supply chain configuration. Supply chain activities of German MNEs'in the Czech Republic, Latvia, Poland and Slovenia grew faster after 2004, while in Estonia a slower growth in supply chain activities post 2004 was noticeable. For the case of Cyprus, Hungary, Lithuania, Malta and Slovakia an overall positive development after 2004 was observable even though for single indicators a slower growth was detected. The results demonstrated that the EU accession increased German MNEs'supply chain activities in the new EU member countries, but country differences, based on locational characteristics the individual countries possess, exist.

Fully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations.The Handbook provides practitioners and students with a complete, step-by-step overview of the many different aspects of setting up, managing and optimizing supply chains. Designed to offer a full appreciation of how supply chains are planned and operated, it is structured logically and delves into topics in more clarity and detail than disparate collections of research papers. Integrating both strategic and tactical insights, this textbook is underpinned throughout by real-world data and worked examples that bring the concepts to life. The seventh edition offers:Updates and solutions designed to meet the challenges faced by those studying and working in the sectorNew coverage of future supply chain related technologies, including artificial intelligence, data analytics, digital twins and autonomous mobile robots and how these can be used to optimize operations and increase productivityOnline resources including lecture slides (tables, images and formulae from the text), acronyms and abbreviations and infographics.Written by an author team with extensive practical experience in some of the most challenging environments across the world, this seminal text is an invaluable resource for both practitioners and students, providing a useful desk reference for topics across the wide ranging and vitally important fields of logistics and the supply chain.

Omni-Channel Retail and the Supply ChainThe days of going to the local department store to buy a television, view the options available, and make a purchase now seem'quaint.'The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options.The emergence of e-commerce has resulted in what is commonly known today as'omni-channel'marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain'front and center,'as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional'brick and mortar'way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another.While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the'bullwhip effect,'where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs.No longer can a manufacturer, distributor, or retailer of consumer products just'fill the pipeline'and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain.Until now, there was no existing'playbook'for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today's ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Industrial revolutions have impacted both, manufacturing and service. From the steam engine to digital automated production, the industrial revolutions have conduced significant changes in operations and supply chain management (SCM) processes. Swift changes in manufacturing and service systems have led to phenomenal improvements in productivity. The fast-paced environment brings new challenges and opportunities for the companies that are associated with the adaptation to the new concepts such as Internet of Things (IoT) and Cyber Physical Systems, artificial intelligence (AI), robotics, cyber security, data analytics, block chain and cloud technology. These emerging technologies facilitated and expedited the birth of Logistics 4.0. Industrial Revolution 4.0 initiatives in SCM has attracted stakeholders'attentions due to it is ability to empower using a set of technologies together that helps to execute more efficient production and distribution systems. This initiative has been called Logistics 4.0 of the fourth Industrial Revolution in SCM due to its high potential. Connecting entities, machines, physical items and enterprise resources to each other by using sensors, devices and the internet along the supply chains are the main attributes of Logistics 4.0. IoT enables customers to make more suitable and valuable decisions due to the data-driven structure of the Industry 4.0 paradigm. Besides that, the system's ability of gathering and analyzing information about the environment at any given time and adapting itself to the rapid changes add significant value to the SCM processes. In this peer-reviewed book, experts from all over the world, in the field present a conceptual framework for Logistics 4.0 and provide examples for usage of Industry 4.0 tools in SCM. This book is a work that will be beneficial for both practitioners and students and academicians, as it covers the theoretical framework, on the one hand, and includes examples of practice and real world.

Bachelor Thesis from the year 2020 in the subject Business economics - Trade and Distribution,, course: International Business, language: English, abstract: Export diversification on financial boom has been a controversial problem in the empirical literature for a long time. The motive behind this paper is to analyze, why Ethiopia battles to promote and diversify its exports and what are the engines of impressive boom of China's foreign trade, assuming any; lessons can Ethiopia take from Chinas foreign exchange journey, since it has been the most profitable developing nation in this contemporary generation of globalization. The issue of accelerated financial increase has been the principal agenda in economic coverage formula for most of the Sub-Saharan Africa (SSA) and different developing nations of the world. The records of the financial overall performance of most SSA counties show off that they had been performing higher earlier than their colonial independence than today. The economic boom of existing day developed countries like the United States, Canada, Australia and New Zealand is mostly attributed to international exchange. International exchange has been given a great deal significance in the policy formulation of many LDC. Maddison (2007) and Mkandawire & Unies (2004) contended that International exchange has additionally performed a vital position in the historical development of the third world countries. South Korea, Taiwan, Hong Kong and Singapore have been generally attributed to the overall performance of the exterior sector. Ethiopia has actively pursued the import- substitution industrialization approach in the course of the Imperial and Derg regimes. After the fall of the Dergue regime, however, the contemporary regime initiated trade liberalization. An empirical investigation to discover out the contribution of exports to economic growth is very integral part. Export diversification has been the concern of most developing nations such as Ethiopia. Despite such a concern, few developing nations in East and South East Asia have managed to attain a diversified export shape with increased extent of manufactures. Diversification and structural transformation play vital roles in influencing the macroeconomic overall Performance of low-income countries (LICs) Diversification in exports and in domestic manufacturing has been conducive to faster economic boom in LICs. Accelerated diversification is additionally associated with decrease output volatility and larger macroeconomic stability.

Bachelor Thesis from the year 2021 in the subject Business economics - Trade and Distribution, grade: 4.0,, language: Mandarin, abstract: The aim of this study is to examine the relationship between export, import and economic growth between China and Bangladesh. The study is mainly based on secondary sources of data which was collected from various books, journals, research works, publications etc. In this study, an attempt has been made to review the recently available literature related to export, import and economic growth with China-Bangladesh. Bilateral trades between Bangladesh and China have stretched significantly in recent years. Export, import and economic growth are very potential weapons in the economy of Bangladesh. The trade relationship between these two countries is increasing with time again the connection of Silk Road will give more boost to the economy of both the countries. Bangladesh is a developing country; its economy is inflicted by trade deficit from her very inception. In this paper, our objective is to examine and compare the international trade between the two countries, especially, the changes in the bilateral trade and identifying major trends of trade. Every year Bangladesh imports from China were US$10.35 Billion during 2015, according to the United Nations COMTRADE database on international trade. Our findings have been using to locate the strong sectors of future cooperation between these two countries to make the economy stronger and also policy implications for future trade and economic progress.

Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers'knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers'decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.

Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution,, course: Economics, language: English, abstract: The prime objective of this study is to investigate the main determinants of VAT revenue productivity in Ethiopia. In order to address this main objective we focused on the following specific objectives. VAT is one of the indirect taxes levied on consumption where the value of goods and services increases as they charge hands in course of production, distribution and final sales to the consumer. Ethiopia has implemented the Value Added Tax in January, 2003 primarily to raise more revenue, modernizing its tax administration and encourage investment and trades. The Ethiopian Customs and Revenue Authority (ERCA takes the responsibility), and is facing with a substantial problem of VAT revenue collections efficiency. So in this study, the efficiency of VAT over time and determinants of productivity of VAT in Ethiopia at macro level from 2003-2016 has been given focus. To achieve this objective, the researcher used quantitative research designs using secondary data from the data sources (i.e. ERCA, NBE, and WB). Some statistical graphs, tables and percent are used, and also Autoregressive Distributed Lag (ARDL) Approach model is applied in order to investigate the long-run effect of determinants of productivity of VAT revenue. The study concludes that productivity of VAT in Ethiopia is less efficient over time which is 18% on average and, very responsive to changes in its determinants (specifically GDPcG, inflation, import, population, and corruption). So this investigation provides decision makers with an analytical framework which can be used to estimate the associated VAT revenues productivities in Ethiopia.

Master's Thesis from the year 2017 in the subject Business economics - Trade and Distribution, Heriot-Watt University Edinburgh, language: English, abstract: This research investigates the application of supply chain strategies in the healthcare sector from the perspective of purchasing in the Dubai Health Authority. The objective of this research is twofold. Firstly, this paper aims at examining the relation between the products'characteristics and their related supply chain strategies. Secondly, the current supply chain strategy will be investigated. The data used to investigate these issues was obtained from a qualitative study from a semi structured face-to-face interview. The interview is crucial in providing a more in-depth insight into the products'characteristics and their supply chain strategies characteristics. The analysis of the data will demonstrate that there is a correlation between the products'characteristics and the supply chain strategies, which suggests a mutual focus on both applications of lean and agile strategies.

Get a complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straightforward explanations from the definitive guide to supply chain philosophy, strategy and the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the organizations they serve. Benefiting from the author team's years of practical experience in some of the most challenging environments across the world (from developed economies to third-world countries and war zones), this book will enthuse students and be an invaluable desk reference throughout their careers.Packed with worked examples and real-world data, The Handbook of Logistics and Distribution Management offers complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straightforward explanations. This is not a compilation of work drawn from a disparate collection of research papers and miscellaneous projects, but a logical and complete view of how supply chains fit together, including minute details of distribution and logistics.This revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to today's key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents. New online resources include lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.

'The 2005 ServSIG Conference reflected the diverse and global nature of service research, with 150 participants coming from 22 countries on five continents. In total, 110 papers were accepted and presented at this conference. This e-book highlights that diversity, featuring five stimulating papers selected through a double-blind reviewing process from among the 31 submissions received for this issue.'

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the'academic-practitioner divide', investigate the reasons for it and the barriers to communication that exist, and put forward ideas for improving the effectiveness of academic-practitioner collaboration. However, members of the academic community should carefully avoid a headlong and uncritical rus.

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

This book presents latest findings on brand marketing in retail. In times of economic downturn a'new retailing landscape'is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers'assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers'brands and the effects on the distribution channel relationship; the new'retailing landscape', with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

Over the last two decades, several textbooks, research papers, and best practice cases have been published on supply chain management. However, globalization has created dispersed supply chains which are vulnerable and dependent on entities and factors that are exogenous to the supply chain. Resource scarcity, environmental regulations, government policies, political unrest, economic instability, and natural disasters are a few examples of how non-supply chain factors influence the way supply chains are managed. These exogenous factors are not just risk sources but can also be venues for innovation and growth.This book presents the notion of supply chain ecosystem to holistically model all the factors that interact with the supply chain and influence the flow of goods, information, and finance. Through a number of real-life case studies, the authors use the ecosystem framework to study the governance, risk, innovation, and performance issues in supply chain management, and also to redesign the management techniques for global supply chains. In doing so, this book makes a unique contribution to the theory and practice of supply chain networks.

This new book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China’s markets, marketing research and marketing practices. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Book Review------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------'Handbook of Contemporary Marketing in China: Theories and Practices'brings together significant discussions on various aspects of marketing practice in China. It is current and thus rightly titled as'contemporary.'Marketing practitioners and scholars will appreciate this excellent resource and reference aid in their respective endeavours concerning China, the largest emerging market of our time. For students with no prior exposure to marketing in China, this book will help get them up to date about the state of the knowledge in the field.'- Xiaohua Lin, International Journal of Consumer Research ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Description based on print version record.

Title from PDF title page (viewed on Sept. 10, 2009).

'Northern Lights in Logistics & Supply Chain Management'portrays the past, present and future research of the subject in the Nordic countries. The NOFOMA conference - a network of Nordic researchers within the field of Logistics and Supply Chain Management - has been a focal point in the contribution to the continuous improvement and further development of Nordic research. The network has also opened up for interaction with fellow researchers from other countries. There are sixteen chapters in the book that in its own way colours the Nordic rainbow of research within Logistics and Supply Chain Management. The chapters are structured in four themes: 1) Origins and strategic aspects; 2) Research approaches in the Nordic countries; 3) Advancement of distribution strategies and; 4) Emerging application areas of logistics and SCM. The chapters provide an understanding and, perhaps more importantly, consciousness for scholars that are part of this research environment: Where are we now, what have we been influenced by, and in what area are we able to provide positive impact? The aim of the book is also to contribute to increased visibility to fellow international scholars within Logistics and Supply Chain Management.

Title from PDF caption (viewed on Nov. 27, 2007).

Title from PDF cover (viewed on Feb. 20, 2008).

Popular guide to the field, and comprehensive text presenting the most crucial tenets and concepts of supply chain management. In the newly updated fifth edition of Essentials of Supply Chain Management, supply chain veteran Michael Hugos delivers a contemporary discussion of supply chain operations. He explains the supply chain issues and pitfalls companies are most likely to face in the modern marketplace and shows how to address them using both traditional and novel strategies. The author describes supply chain innovation strategies based on his real-world experience and case studies and examples that have been proven to work in countries around the world. You'll learn about: The Supply Chain Operations Reference (SCOR) model, a globally relevant standard diagnostic tool for supply chain management Techniques to improve risk management and resilience across your organization's entire supply chain New issues in supply chain sustainability, as well as how the latest technologies are enabling real-time operating improvements up and down the supply chainPerfect for logistics and supply chain professionals and students, Essentials of Supply Chain Management will remain a must-read for practitioners, managers, executives, board members, and other business leaders in organizations of all types and sizes.

​Dieses Buch richtet sich an introvertierte Selbstständige, Solopreneure und Unternehmer und zeigt auf, wie sie Social Media auf die eigene, leise Art für Vertrieb und Marketing zu ihrem Vorteil nutzen können. Denn: Introvertierte Menschen haben zahlreiche verborgene Stärken, die ihnen besonders im Verkauf zugute kommen können. Diese gilt es zu entfalten!Die Autorin, selbst ein „leiser“ Mensch, räumt mit Mythen und Vorurteilen auf, präsentiert eine Vielzahl von praktischen Orientierungshilfen und Strategien für eine wirksame Positionierung auf Social Media. Am Beispiel der für Unternehmer wichtigsten Plattform LinkedIn zeigt sie auf, wie u. a. Social Selling, Social Listening, Content Marketing oder Personal Branding funktionieren – und mit welchen Kniffen sich introvertierte Menschen selbst aus dem Schneckenhaus locken.

This textbook discusses supply chain management and provides a comprehensive overview of all the key activities and issues of supply chain and logistics functions as an integrated discipline.Taking a comprehensive approach, it reviews end-to-end supply chain management from procurement to production to warehousing, distribution and customer service. It explores how each interface can be managed with the ultimate objective of providing superior customer experience to ensure satisfaction at the least cost while delivering incremental value in a competitive environment.This volume: Guides on designing effective development and management of the supply chain network, which is an invaluable source of sustainable, competitive advantage in today's turbulent global marketplace Examines the complexities and challenges of catering to the flexible and fluctuating customer demand, warehousing, channel distribution and transportation, global logistics value chain management, and performance management Discusses short practical cases to explain the decision-making process with respect to manufacturing decisions and inventory for efficient working capital management, both of which are critical for supply chain performance Explores performance management matrix, maturity models and so on This book will be useful to students, researchers and faculty from the fields of business management, supply chain and logistics management, and mechanical and civil engineering. It will also be an invaluable companion to consultants and business executives working in the field of supply chain and logistics.

Dieses Buch zeigt, wie Unternehmen das führende agile Framework „Scrum“ einsetzen können, um Agilität im Vertrieb zu erreichen, die Verkaufsleistung zu verbessern und typische Performanceprobleme in ihren Organisationen zu lösen. Viele Unternehmen wollen Vertrieb und Vertriebsmanagement agil gestalten, doch Top-Down-Ansätze und überstürzte Rollouts scheinen selten zu funktionieren. Erfahrung und die richtigen Werkzeuge sind gefragt. Das Buch gibt konkrete Handlungsanleitungen, Beispiele aus der Praxis und liefert nützliche Tools, um die notwendigen Veränderungen im Vertrieb Schritt für Schritt zukunftsfähig zu gestalten.

The Logistics and Supply Chain Toolkit provides practical tools and ideas to optimize the management of logistics and supply chain processes.The fourth edition is fully updated to feature the latest frameworks and topics, including robotics and blockchain in logistics and how to measure the return on investment for these technologies. It offers solutions and plans spanning across a variety of functions such as warehousing, logistics, supply chain management, inventory and outsourcing. General management, performance management and problem-solving tools are also included to provide a broader, transferable scope of tools for the reader.Each toolkit addresses key principles within its area of discipline, providing the reader with a precision approach to be used in complex and sensitive circumstances. The Logistics and Supply Chain Toolkit is an essential resource of practical tools and information for warehouse, inventory and transport managers and students to help them tackle the challenges of logistics and supply chain management. Online resources contain downloadable content, including supply chain audits and supply chain strategy decision charts.