101. COGNICIÓN Y CONDUCTA EN LA FALACIA DE LAS TASAS DE BASE.
- Author
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Pico Bonilla, Claudia Milena, Gil Mateus, Edwin Oswaldo, and Clavijo Álvarez, Álvaro Arturo
- Subjects
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BEHAVIORAL economics , *APPLIED psychology , *BASE rate fallacies , *COGNITIVE analysis , *HUMAN behavior , *CONSUMER preferences , *CONSUMER behavior - Abstract
Behavioral economics has applied psychology concepts related to cognitive analysis, which gives little importance to environmental effects. In contrast, the analysis of behavior gives a central role to the environment, and therefore employs concepts such as reinforcement schedules and stimuli control. In this document presents the cognitive-behavioral discussion about choice behavior. In addition, we compare their methods through two experiments dealing with the base-rate fallacy. In the experiments, the characteristics of the stimuli (verbal and non-verbal) are varied and contrasted. The paper concludes that this fallacy occurs on a smaller scale when there are less irrelevant stimuli. [ABSTRACT FROM AUTHOR]
- Published
- 2017
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