ORQUESTACIÓN. LA COHERENCIA COMUNICACIONAL EN LAS CAMPAÑAS POLÍTICAS.

This paper explores the problem of the orchestration of communication, understood as the constant and systematic repetition of one or various issues by means of different propaganda tools, and its adecuation to diverse publics. In this case, the concepts are applied the electoral communication domain. For this purpose, three critical moments in the design of a general strategy of communication were selected. [ABSTRACT FROM AUTHOR]