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Service-oriented third-party e-commerce platforms have emerged as a new trend in the manufacturing industry. This paper aims to investigate the platforms’ value-added service (VAS) and charging strategies with a dynamic evolution analysis. Considering the change in the user numbers and characteristics of the e-commerce industry, this paper proposes a system dynamics model composed of multi-value chains and a third-party e-commerce platform. The simulation results indicate that the platform should reduce VAS investment and appropriately increase the VAS fee in the early development period. After the number of users stabilizes, the platform should appropriately increase its VAS investment and reduce the VAS fee. When the VAS fee is low, the platform profit first increases and then decreases as the VAS level increases. Differently, the platform profit will first decrease, then increase, and finally decrease as the VAS level improves when the VAS fee is low. This paper further finds that the strong cross-network effect of manufacturers is not always beneficial to the platform.

Service-oriented third-party e-commerce platforms have emerged as a new trend in the manufacturing industry. This paper aims to investigate the platforms' value-added service (VAS) and charging strategies with a dynamic evolution analysis. Considering the change in the user numbers and characteristics of the e-commerce industry, this paper proposes a system dynamics model composed of multi-value chains and a third-party e-commerce platform. The simulation results indicate that the platform should reduce VAS investment and appropriately increase the VAS fee in the early development period. After the number of users stabilizes, the platform should appropriately increase its VAS investment and reduce the VAS fee. When the VAS fee is low, the platform profit first increases and then decreases as the VAS level increases. Differently, the platform profit will first decrease, then increase, and finally decrease as the VAS level improves when the VAS fee is low. This paper further finds that the strong cross-network effect of manufacturers is not always beneficial to the platform. [ABSTRACT FROM AUTHOR]

Background: Third-party e-commerce payment has been used by many businesses and consumers, enabling customers to easily access the payment platform during e-commerce transactions. Thus, the emergence of such new technology has become a major topic for organisations to study factors that have influenced the people’s adoption and acceptance of new technology as well as mutual influence. Setting: The Technology Acceptance Model is one of the most studied models of behavioural intention to use new information technology. Aim: However, in terms of the causal relationship of variables in the model, one variable is considered independent, ignoring the possibility of mutual influence, and many samples are required for statistical empirical research. This study aims to resolve these above two deficiencies. Methods: This study adopts the Decision-Making and Trial Evaluation Laboratory method, and applies the latest Technology Acceptance Model (TAM3) to examine. Results: The results found several extra causal relationships which are not present in the TAM3 model, and understood that Experience and Computer Playfulness are the driving factors of third-party e-commerce payment, and Computer Anxiety is the core factor. Conclusion: The feasibility of this approach was demonstrated through an empirical study, and these results could be used to guide management direction and marketing strategy.

O Tea Party, que surgiu pouco depois de o presidente Barack Obama assumir o poder, é a mais recente encarnação do populismo norte-americano. Inúmeras questões incluindo uma recessão econômica prolongada, os déficits orçamentários federais alarmantes, a preocupação com a imigração, os déficits fiscais, e uma resposta do governo aparentemente ineficaz para problemas parecem ter alimentado o novo populismo de direita. Mas as mudanças demográficas nos Estados Unidos limitam o potencial do Tea Party e dos movimentos relacionados na medida em que quase exclusivamente ressoam junto aos americanos brancos. A menos que o Tea Party consiga apelar à população não branca dos EUA, a sua viabilidade, a longo prazo, é limitada