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10. Analysis and comparison of customer satisfation for a coffee shop in Italy and in USA

Author

Ivo Dormio, Alberto, Abdel Malek, Layek, Pham, Hoang, Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny, Necchi, Elisa, Ivo Dormio, Alberto, Abdel Malek, Layek, Pham, Hoang, Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny, and Necchi, Elisa

Abstract

The aim of the project is to compare the customer satisfaction of two different countries, Italy and USA through the tool of the survey. The search scope is the coffee shop. The customer is asked to rate which factors are more important in a coffee shop, and which are the favorites places where to get a coffee. The markets analyzed in this project, Italy and USA, even if are very different in a cultural and economical point of view, are similar in the large amount of coffee imported and consumed every year. The surveys are collected among friends and relatives; the results are analyzed in order to find analogies and differences between the customers satisfaction of these two countries

Published
2016

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