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4. İnsanların engelli olarak etiketlenmesi: Modern toplumun ürünü ve pazarlamanın rolü

Author

Canbulut, Murad, Atik Özgün, Deniz, and İktisat Ana Bilim Dalı

Subjects
Marketing, Disabled persons, Social exclusion, Modern society, İşletme, Visually impaired, Qualitative research, Hearing impaired, Social marketing, Physical handicappeds, Business Administration
Abstract

Engelli bireyler (engelli olarak etiketlenmiş bireyler) tarih boyunca toplumdan ayrıştırıldılar, toplum tarafından baskı altına alındılar ve etiketlendiler. Bir süre dini kurumlar tarafından ayrıştırılan engelli olarak etiketlenmiş bireyler, sonrasında, tıbbi kurumlar ve yorumlamalar aracılığıyla özel hastanelerde ayrıştırıldılar. Sonrasında, endüstrileşmeyle birlikte bu bireyler, üretim sistemine olan katkılarıyla değerlendirilip etiketlendiler. Günümüzde piyasa mekanizmasının bireylerin etiketlenmesi ve ayrıştırılmasında tetikleyici olduğu görülmektedir. Bu tez, engelli olarak etiketlenmiş bireylerin hayatına etkisi olan diğer faktörlerle birlikte tüketim kültürünü incelemekte, nispeten az sayıda çalışmanın yapıldığı hassas grupların ihtiyacıyla ilgili pazarlama literatürüne teorik katkılar yapmaktadır.Bu kapsamda, tüketici odaklı bir yaklaşım kullanarak, nitel bakış açısıyla 30 derinlemesine mülakat ile engelliliği tecrübe eden ve engellilik ile ilgili normları koyan aktörlerin duygu, düşünce ve algılarına ilişkin detaylı fikir edinilmesi amaçlanmaktadır. Bulgular, engelli olarak etiketlenmiş bireylerin dahil edilme ve dışlanma süreçlerindeki aktörleri incelemekte ve normalliği sorgulamaktadır. Bu çalışma, engellilikle ilgili var olan iki ana modelle ilgili kısıt ve eleştirileri dikkate alarak `sosyal pazarlama modeli`ni sunmakta, pazarlama ve sosyal açıdan çözüm önerileri sunmaktadır. Throughout the history, disabled people (labeled as disabled – LAD) have been discriminated, oppressed and labeled in society. For a while, religious institutions discriminated LAD people. Then, they were classified in terms of medical interpretations and marginalized in asylums and special hospitals. Experiencing industrialization, they were labeled through their contributions to the production system. Today, the market system enforces these labels. This thesis, therefore, investigates the impact of consumer culture among other factors on the lives of LAD people and makes theoretical contributions to the relatively silent literature in marketing about the needs of this vulnerable group. Taking a consumer centric approach, with a qualitative perspective, 30 in-depth interviews were conducted, aiming to achieve a deeper understanding of the feelings, thoughts, and perceptions of those who experience disability, and those who have impact in setting the norms about disability. The findings lay out the inclusion and exclusion process of LAD people in society, investigating the actors behind, and questioning `normality`. Taking into consideration the critiques and limitations of the major disability models, an alternative model, the social marketing model of disability is presented, and marketing and societal implications are explored. 154

Published
2016

5. Advancing a participatory approach for youth risk behavior:foundations, distinctions, and research

Author

Mason, Marlys J., Tanner, John F., Piacentini, Maria, Freeman, Dan, Anastasia, Trena, Batat, Wided, Boland, Wendy, Canbulut, Murad, Drenten, Jenna, Hamby, Anne, Rangan, Priyam, Yang, Zhiyang, Mason, Marlys J., Tanner, John F., Piacentini, Maria, Freeman, Dan, Anastasia, Trena, Batat, Wided, Boland, Wendy, Canbulut, Murad, Drenten, Jenna, Hamby, Anne, Rangan, Priyam, and Yang, Zhiyang

Abstract

Researchers of youth risk behavior frequently assume that behavior is volitional; the choice is to either engage in a risky behavior or a safe alternative. Yet, many factors may constrain life choices, not the least of which is how individuals view risk. The study here examines youth risk research to identify general knowledge gaps and shortcomings that may be limiting the positive impact of research-based efforts to promote youth well-being. The study proposes alternative approaches that address these gaps and shortcomings in particular with recognition of the social contexts of both risks and the programs designed to address those risks. A distinctive foundation for a participatory approach to understanding youth risk behavior is then developed.

Published
2013

7. SOCIAL MEDIA FOMO: A HOLISTIC APPROACH TO UNDERSTANDING SOCIAL MEDIA FEAR OF MISSING OUT AND ITS EFFECTS ON CONSUMER WELLBEING.

Author

Chan, Steven, Van Solt, Michelle, Bahl, Shalini, Philp, Matthew, Cruz, Ryan, Serin, Nuket, Amaral, Nelson, Schindler, Robert, Bartosiak, Abbey, Kumar, Smriti, and Canbulut, Murad

Subjects
SOCIAL media, MENTAL health, CONSUMER attitudes, BODY image, WELL-being
Abstract

Research Question - Social media has become a major part of modern social connection, yet there is still insufficient research on the connection of FOMO and social media. We review the psychological drivers of the social media FOMO process (e.g., social comparisons, selfverification, self-evaluation maintenance, etc.) and present a framework for how it can lead to mental health consequences. We propose future research questions based on our framework of social media FOMO. The following are research questions meant to inspire future research on social media FOMO: What factors affect the amount and impact of upward social comparisons on social media? In addition to body image, what other content categories interact with gender and FOMO? How do gender norms heighten FOMO across different content categories? Does active posting on social media increase FOMO when self-presentation worries arise? Can active posting also decrease FOMO because of the agency it provides the user? When self-verification goals fail, does FOMO arise? Do consumers use social media to self-verify on certain aspects of the self (e.g. physical, personality) more than others? How do feelings of FOMO develop into a chronic habitual process of social media FOMO over time? Summary of Findings - With this theoretical work, we set an intention for our conceptual framework to stimulate research findings that can be translated into actionable implications for consumers, businesses, and policy makers to reduce social media FOMO. We advocate for social media platforms to collaborate with our social media FOMO research paradigm. Research conducted by researchers external to the social media platforms will reduce the bias of internal research. For example, a reminder to take a break on social media would be more effective at supporting well-being if coupled with identifying segments of users who are low in self-esteem and seek social comparisons. Some social media content can even increase user well-being. Consumers can be educated to become aware of the effects that FOMO has on their overall wellbeing which could encourage them to adopt healthier social media habits. While we encourage consumers to empower themselves to manage their social media habits, the scale of the social media FOMO problem represents a public health crisis that requires supporting policies and funding. Policy makers can consult with child development experts and gain understanding from social media FOMO research to reassess minimum age requirements and require social media platforms to provide warning labels for FOMO-inducing content. Statement of Key Contributions -This work aims to encourage future research on the topic of social media FOMO by proposing a holistic framework for social media usage. Prior research on the links between social media and consumer mental health has been fragmented; therefore, laying out a conceptual framework for it with psychological mechanisms is a key step in understanding the social media epidemic. We highlight the central role of social media FOMO and propose a series of research questions at every stage of the framework. This research contributes to the social media literature by providing new avenues of research that can enrich the discipline and provide greater understanding to the construct of social media FOMO and its consequences on well-being. We conclude our theoretical paper by recommending detailed actions that key stakeholders (businesses, policy makers, and consumers) can take to deal with the negative consequences of social media FOMO. While we note examples of some social media platforms taking steps to reduce social media FOMO, we focus on empowering consumers to understand the challenges they face in managing their social media usage towards improving their mental health outcomes. [ABSTRACT FROM AUTHOR]

Published
2022

8. Youth and Risky Consumption: Moving Toward a Transformative Approach

Author

Mason, Marlys J., Tanner, John F., Piacentini, Maria, Freeman, D., Anastasia, Trena, Batat, Wided, Boland, Wendy, Canbulut, Murad, Drenten, Jenna, Hamby, Anne, Rangan, Priyam, Yang, Zhiyang, Mason, Marlys J., Tanner, John F., Piacentini, Maria, Freeman, D., Anastasia, Trena, Batat, Wided, Boland, Wendy, Canbulut, Murad, Drenten, Jenna, Hamby, Anne, Rangan, Priyam, and Yang, Zhiyang

Abstract

Recent statistics indicate that youth continue to engage in a wide variety of risky behaviours in spite of significant investment devoted to improving their well-being. One possible factor is a paternalistic view in understanding risk and promoting well-being. Participants in the Youth and Risk track of the Transformative Consumer Research conference challenge the paternalistic view, arguing in this paper for a more inclusive perspective that requires a re-examination of the nature of risk. The paternalistic view is discussed, and then countered with a more participatory approach that develops a role for youth in research in order to achieve socially desirable outcomes.

Published
2011

9. Dijital dönüşen işletmelerdeki değişim, gelişim, yenilik ve tepkiler: Türkiye mücevherat sektöründe dijital iş süreç dönüşümü üzerine bir çalışma

Author

Altınok, Murat, Canbulut, Murad, and Altınok, Murat

Subjects
Mücevherat, Jewelery, Dijital İşletme, Kuyumculuk, Digital Transformation, Digital Business, Dijital Dönüşüm
Abstract

Mücevher, doğada bulunan parlak bir kaya parçası, avlanan bir hayvanın boynuzu ile üretilen süs eşyası, nadir bulunan bir elmasın yontulması ile elde edilen göz alıcı parlaklıkta bir takı veya birlikteliğin ve bağlılığın simgesi bir çift alyans olarak insanlıkla birlikte hep var olmuştur. Obje olarak süs, sınıf tanımı, farklılık, zenginlik gibi birçok bireysel ve toplumsal simgeleri üzerinde barındırmaktadır. Bir zanaat olan mücevher üretimi gelişen toplumlarda olduğu gibi Türkiye’de de organize piyasaların oluşturulması ile zanaat temelinde gelişen bir sektör olma özelliğini taşımaktadır. 21.Yüzyılın tartışılmaz gerçeği ister bireysel ister örgütsel her noktayı etkisi altına alan dijital dönüşüm devrimidir. Mücevheratın tanımında ister zanaat ister sektör kelimeleri kullanılsın her ikisinde de geniş, köklü ve kendine ait kültürü olan bir çalışma alanından bahsediyoruz demektir. Bu önemli yapının dijital dönüşüm süreçlerinin dışında düşünülmesi ve devriminden etkilenmemesi imkânsızdır. Bu çalışma merkezine dijital dönüşümü, hedefine Türkiye Mücevherat sektörünü koymuş, dönüşümün sektör içindeki durumunu, olan etkilerini, değişim ve gelişimini, engel ve kısıtlarını, sektör ile ilgili beklentilerine değinmiştir. Araştırmanın tamamında Mücevherat sektörünün dijital dönüşüm süreçleri ile ilgili durum tanımı yapılmaktadır. Araştırma kapsamında toplanan veriler sektör mensupları ile yapılan yarı yapılandırılmış görüşmeler ile derlenmiştir. Araştırma dijital dönüşüm başlığı altında sektörü inceleyen ilk çalışma niteliğindedir. Jewellery has always existed with humanity as a bright rock found in nature, ornament produced with the horn of a hunting animal, a jewelry of eye-catching brightness obtained by carving a rare diamond, or a pair of wedding shades, a symbol of unity. As an object, it contains many individual and social symbols such as ornament, class definition, difference, wealth. Jewelry production, which is a craft, is a developing sector based on craft with the creation of organized markets in Turkey as well as in developing societies. The indisputable reality of the 21st century is the digital transformation revolution that affects every point, whether individual or organizational. Whether the words craft or industry are used in the definition of jewelry, we are talking about a wide, well-established, and uniquely cultured field of study in both. It is impossible to think of this important structure outside the digital transformation processes and not to be affected by its revolution. In this work center, it put the digital transformation, the Jewelry sector of Turkey in its goal, and mentioned the situation of the transformation within the sector, its effects, its change and development, its obstacles and constraints, and its expectations about the sector. In the entire research, the status definition of the digital transformation processes of the Jewelry sector is made. The data collected within the scope of the research were compiled through semi-structured interviews with members of the sector. The research is the first to examine the sector under the heading of digital transformation.

Published
2021

10. Irak'ta STK'lara fon sağlamada pazarlama karışımının rolü

Author

Hazim, Alzuabidi Anes, Canbulut, Murad, and Azim, Alzuabidi Anes

Subjects
Marketing, Fundraising, Non-Profit, NGOs in Iraq
Abstract

Non-profit organizations have used marketing methods and principles, including the marketing mix, to develop their financial resources and achieve their goals and vision. Due to the different organizational nature and the lack of academic studies on the marketing mix and fundraising, non-profit organizations find it difficult to reach a marketing mix commensurate with their work and environment. This study aimed to demonstrate the effect of using the marketing mix elements (price, place, product, promotion) on collecting donations in non-profit organizations in Iraq. The Statistical Package for Social Sciences (SPSS) program was used to test hypotheses and analyze data for research methodologies. The questionnaire was distributed to workers in non-profit organizations in Iraq via the Internet, and 267 responses were collected. It has been found that the price component of the marketing mix in this study has a significant relationship with fundraising. At the same time, the analysis of the results showed that there is no relationship between product, promotion, place and fundraising. This paper contributes to understanding the impact of using marketing mix elements on fundraising operations in Iraq's nonprofit organizations.

Published
2021

11. Müşterilerin ticari banka tercihlerini etkileyen faktörlerin analizi üzerine bir araştırma

Author

Ermiş, Latife, Canbulut, Murad, İşletme Ana Bilim Dalı, Canbulut, Murat, and Ermiş, Latife

Subjects
Banka, Müşteri Commercial Banking, Bankacılık, Müşteri Tercihleri, Customer, Ticari Bankacılık, Banking, Commercial banks, Banks, İşletme, Customer preferences, Customers, Banking sector, Business Administration
Abstract

Tez No: 556147 Yüksek Lisans Günümüzde Bankacılığın finansal yapının işlemesinde çok önemli fonksiyon ve görevleri bulunmaktadır. Ticari hayatın vazgeçilmezi olan bankalar gerek yurt içi işlemlerde gerekse yurt dışı işlemlerde baş aktör rolünü üstlenmiş durumdadırlar. Dünya'da ve Ülkemizde yapısal olarak kendini sürekli değiştiren ve yenileyen bankacılık sektörü, ilerleyen teknoloji ve sürekli değişen kültürel yapı, yaşanan krizler ve sermaye yapılarındaki değişkenlikler gibi sebeplerle çağa ayak uydurabilmek ve mevcut müşteri portföylerini koruyarak yeni müşteriler kazanabilmek çabası ile yoğun bir rekabet içerisi de faaliyetlerine devam etmek durumda kalmaktadırlar. Uluslararası bankacılık sermaye hareketleri sebebiyle Ülke de yabancı sermayeli banka sayısındaki artışı, güçlü sermaye desteklerini arkalarına alan yabancı bankalar için avantaj yaratıyor olmakla birlikte yerel bankalarda ise rekabet koşullarını zorlaştırıcı etki oluşturmaktadır. Bankacılık sisteminde sunulan tüm ürün ve hizmetler bankadan bankaya çok fazla farklılık göstermemekte hatta neredeyse aynıdır. Bu durumda rekabette avantaj yaratmak için diğer faktörler önem kazanmaktadır. Bu çalışmanın amacı; müşterilerin ticari banka tercihlerinde etkili olan faktörlerin analizi ile birlikte ilgili faktörler içerisinden müşteriler için önemli olanları belirlemektir. Nowadays, Banking has important functions and duties in the operation of financial structure. Banks, which are indispensable for commercial life, have taken on the role of chief actor in both domestic and international transactions. The banking sector, which constantly changes and renews itself structurally in the world and in our country, also aims to keep pace with the era due to advancing technology and continuously changing cultural structure, crises and variations in capital structures. Because of the international banking capital movements, the increase in the number of foreign capital banks in the country creates an advantage for foreign banks which have strong capital support behind them, but they have an impact on the competition conditions in local banks. All products and services offered in the banking system do not differ much from bank to bank and are almost the same. In this case, other variables gain importance to create competitive advantage. The aim of this study is; analysis of the factors influencing the Commercial Bank Preferences of the customers and determining the important factors for the customers within the related factors.

Published
2019

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