Roebuck Opens Its First Retail Outlet Sears.

In 1925, Robert E. Wood, then vice president of Sears, Roebuck and Company, was responsible for the company’s entering retailing. In 1906, Richard W. Sears wrote that his company did little business in cities and that he believed that cities were not the company’s territory. Nineteen years later, Wood proved that cities were part of Sears territory.