Integrating Service Learning into Public Relations Coursework: Applications, Implications, Challenges, and Rewards

Drawing on a theoretical framework based on "use-inspired" applied research and service learning practice (Honnet-Porter & Poulsen, 1989), this paper argues the relationship between a service-learning approach and Public Relations coursework is a natural and highly desirable fit. Through examination of the goals of both service-learning and public relations curricula, the instructional implications of service learning in Public Relations coursework are explored, with emphasis placed on published standards for good practice. Examples from the authors' own course experiences in promoting service learning are also offered along with specific suggestions for motivating and preparing both students and faculty for a service-learning-enhanced Public Relations curriculum.