Beyond Electronic Brochures: An Analysis of Singapore Primary School Web Sites

This study aims to investigate how Singapore primary schools use their web sites, what kind of information is contained in the web sites, and how the information is presented. Based on an analysis of 176 primary school web sites, which represent all but one of the country's primary schools, findings indicate that most of Singapore's primary school web sites contain basic information about the schools only. Although school web sites use images and animations to augment their interface design, few school web sites function as a two-way communication tool with stakeholders by taking full advantage of the interactive features provided by the Internet. Fewer than half of the school web sites publish the date of their last update, making visitors wonder about the accuracy of the posted information. Recommendations are made for schools to improve the design of their web sites. (Contains 3 tables.)