Small Companies Seeking Information on the Internet: Any Changes for Online Intermediaries?

With the current growth of the Internet, we expect significant changes in how and to what extent companies acquire business information. By comparing two studies on information seeking by small and medium-sized enterprises (SMEs) carried out in 1982 and 2003 respectively, and comparing the results with other studies, this paper indicates that the reality is rather to the contrary. SMEs remain remarkably stable in their information seeking behaviour, in the sources they use and in the problems they face. The paper concludes with a discussion on the likely causes of this consistency and its consequences for online intermediaries. (Contains 2 tables and 1 figure.)