Communicating Mission: An Analysis of Academic Library Web Sites

As libraries experience changes in their environment, communicating to stakeholders about the changes as well as the library's mission, strategies, and responses to the changes is critical. Such communication serves well to inform how the change management integrates with the mission of the library so that stakeholders have a shared understanding of the changes taking place, as well as to build and develop their support and confidence in the organization. This study discusses findings of an exploratory analysis in which 111 Association of Research Libraries (ARL) Web sites were surveyed to gain insights into the academic library's current practices of communicating the library mission.