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The Effects of Using Colored Paper To Boost Response-Rates to Surveys and Questionnaires.

Authors :
Hartley, James
Rutherford, Andrew
Source :
Journal of Technical Writing and Communication. 2003 33(1):29-40.
Publication Year :
2003

Abstract

Carries out a meta-analysis to see if there might be a positive effect for colored paper overall on survey result rates. Finds no significant differences between the response rates to white and to colored paper in general. Notes that when considering separately the most common colors used, it appeared that pink paper had the greatest effect. (SG)

Details

Language :
English
ISSN :
0047-2816
Volume :
33
Issue :
1
Database :
ERIC
Journal :
Journal of Technical Writing and Communication
Publication Type :
Academic Journal
Accession number :
EJ669411
Document Type :
Journal Articles<br />Reports - Research