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Applying Active Learning at the Graduate Level: Merger Issues at Newco.
- Source :
-
Public Relations Review . Jun 2002 28(2):191-200. - Publication Year :
- 2002
-
Abstract
- Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50 consumer products company identify and address real-time merger communication issues. (SG)
Details
- Language :
- English
- ISSN :
- 0363-8111
- Volume :
- 28
- Issue :
- 2
- Database :
- ERIC
- Journal :
- Public Relations Review
- Notes :
- Special Issue: Innovative Pedagogy.
- Publication Type :
- Academic Journal
- Accession number :
- EJ653454
- Document Type :
- Journal Articles<br />Reports - Descriptive