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Applying Active Learning at the Graduate Level: Merger Issues at Newco.

Authors :
Berger, Bruce K.
Source :
Public Relations Review. Jun 2002 28(2):191-200.
Publication Year :
2002

Abstract

Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50 consumer products company identify and address real-time merger communication issues. (SG)

Details

Language :
English
ISSN :
0363-8111
Volume :
28
Issue :
2
Database :
ERIC
Journal :
Public Relations Review
Notes :
Special Issue: Innovative Pedagogy.
Publication Type :
Academic Journal
Accession number :
EJ653454
Document Type :
Journal Articles<br />Reports - Descriptive