Young Adults' Perceptions and Memories of a Televised Woman Hero.

College students viewed "Xena: Warrior Princess" (a woman in a nontraditional heroic role) under differing conditions. Researchers investigated how they perceived and remembered Xena as a function of the amount of shadow, an archetypal personality structure, portrayed in the episode, noting the influence of viewer characteristics. Viewer acceptance of Xena's heroic qualities depended on viewer characteristics and program themes that included valued feminine qualities. (SM)