Global Warming Wars: Rhetorical and Discourse Analytic Approaches to ExxonMobil's Corporate Public Discourse.

Analyzes texts published by ExxonMobil on the issue of climate change, employing both rhetorical analysis and discourse analysis to show their uses and potential value in business communication research. Shows how both reveal the socially constructed nature "reality" and the social effects of language, but are never the less distinct in their emphases. (SR)