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On the Definition of Public Relations: A European View.
- Source :
-
Public Relations Review . Win 2001 27(4):373-387. - Publication Year :
- 2001
-
Abstract
- Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)
Details
- Language :
- English
- ISSN :
- 0363-8111
- Volume :
- 27
- Issue :
- 4
- Database :
- ERIC
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- EJ640763
- Document Type :
- Journal Articles<br />Reports - Evaluative