Communicating with Two Million Tourists: A Formative Evaluation of an Interpretive Brochure.

A brochure was designed to communicate information to tourists about the Great Barrier Reef World Heritage Area and its need for protection. A survey of 673 visitors evaluated the effectiveness of distribution methods, effectiveness of the brochure in communicating its intended messages, map effectiveness, visitor opinions of various brochure features, and visitor knowledge level. (Contains 30 references.) (SV)