Attracting Students to Your Campus: What Do They Want, and What Can You Give Them?

Discusses the use of consumer-oriented marketing as a means of increasing enrollment in colleges and universities. Examples of how some schools are using this approach by addressing student preferences are provided and include such ideas as upgrading the dining hall to offer greater food selections, using dormitory bathroom door keypad locks to assure privacy and safety, and offering weight training and aerobics rooms. (GR)