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Teaching Students to Market a $5.3 Million Asset: Themselves!

Authors :
Maes, Jeanne D.
Farris, M. Theodore, II
Source :
Education + Training. 1998 40(9):405-410.
Publication Year :
1998

Abstract

Provides a link between marketing theory and application in helping students use what is taught to attain employment goals. Presents proposals from marketing concepts, as well as practical ways to encourage students to see themselves as assets and market themselves accordingly. (Author/JOW)

Details

Language :
English
ISSN :
0040-0912
Volume :
40
Issue :
9
Database :
ERIC
Journal :
Education + Training
Publication Type :
Academic Journal
Accession number :
EJ576769
Document Type :
Journal Articles<br />Opinion Papers