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The Return-on-Investment (ROI) Process: Issues and Trends.

Authors :
Phillips, Jack J.
Source :
Educational Technology. Jul-Aug 1998 38(4):7-14.
Publication Year :
1998

Abstract

Presents issues concerning return on investment (ROI) and its use in education and training. Discussion includes building a feasible ROI process; criteria for an effective ROI process; a practical model for ROI, which includes preliminary evaluation, data collection, isolating program effects, converting data to monetary values, tabulating program costs, calculating the ROI, and identifying intangible benefits. (AEF)

Details

Language :
English
ISSN :
0013-1962
Volume :
38
Issue :
4
Database :
ERIC
Journal :
Educational Technology
Publication Type :
Academic Journal
Accession number :
EJ572144
Document Type :
Journal Articles<br />Reports - Evaluative