I Don't Know It but I Like You: The Influence of Nonconscious Affect on Person Perception.

Proposes a model of unconscious affect. Tests predictions about the influence of nonconscious affect on evaluations made of undergraduate student conversational interactants. Uses a subliminal priming task to induce a positive nonconscious affective response toward the target persons. Rates primed target as more likable and attractive yet not more competent. Finds nonconscious affect was target specific and diffuse. (PA)