Heart Partners: A Strategy for Promoting Effective Diffusion of School Health Promotion Programs.

Describes evaluation of "Heart Partners," which used an interpersonal approach to increasing schools' and teachers' acceptance and use of school health-promotion innovations. Trained individuals became on-campus recruiters and allies of advocates. Participant surveys showed a twofold to fourfold increase in actual use and reach of school health-promotion packages and programs following Heart Partners. (SM)