Cultural Differences in an Interorganizational Network: Shared Public Relations Firms among Japanese and American Companies.

Investigates impact of national culture on interorganizational relationships among organizations. Matches 35 Japanese and American companies by their business types. Reveals that the network of shared public relations firms was loosely connected--American companies were more central. Indicates the network structure of shared public relations firms was influenced by differences in national cultures and business types. (PA)