In Their Own Words: Using Media Artifacts to Teach Media Literacy.

Authors :: Gotcher, J. Micheal
Duffy, Margaret
Source :: Journal of the Association for Communication Administration (JACA). May 1997 (2):125-132.
Publication Year :: 1997
Abstract: Advocates applying communication theories and research to popular media artifacts to create the necessary and essential skills for media literacy. Suggests approaches that can be used in pursuit of this goal. Argues that it is the communication scholar's responsibility to empower students to critically evaluate mass mediated messages. (PA)

Language :: English
ISSN :: 0360-0939
Issue :: 2
Database :: ERIC
Journal :: Journal of the Association for Communication Administration (JACA)
Publication Type :: Electronic Resource
Accession number :: EJ547163
Document Type :: Guides - Non-Classroom<br />Journal Articles<br />Opinion Papers