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Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements.
- Source :
-
Journalism and Mass Communication Quarterly . Spr 1995 72(1):72-83. - Publication Year :
- 1995
-
Abstract
- Investigates whether different measurements can significantly influence the outcome of a study. Examines whether voters learn more from political advertisements than from television news, using exposure and attention to measure television watching, confidence and accuracy to measure knowledge, and different control strategies. Finds that different methods can lead to different, or even opposite, conclusions. (SR)
Details
- Language :
- English
- ISSN :
- 1077-6990
- Volume :
- 72
- Issue :
- 1
- Database :
- ERIC
- Journal :
- Journalism and Mass Communication Quarterly
- Publication Type :
- Report
- Accession number :
- EJ508156
- Document Type :
- Reports - Research<br />Journal Articles