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Marketing in the Special Library Environment.
- Source :
-
Library Trends . Win 1995 43(3):478-493. - Publication Year :
- 1995
-
Abstract
- Special libraries developed in response to a need for quick access to specific information. Integrated marketing in special libraries focuses the library toward strategic planning and offers the opportunity to develop more effective library services. (Author/AEF)
Details
- Language :
- English
- ISSN :
- 0024-2594
- Volume :
- 43
- Issue :
- 3
- Database :
- ERIC
- Journal :
- Library Trends
- Publication Type :
- Editorial & Opinion
- Accession number :
- EJ497947
- Document Type :
- Opinion Papers<br />Reports - Evaluative<br />Journal Articles