Practice as a Marketing Tool: Four Case Studies.

Authors :: Smith, Duncan
Source :: Library Trends. Win 1995 43(3):450-462.
Publication Year :: 1995
Abstract: Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

Language :: English
ISSN :: 0024-2594
Volume :: 43
Issue :: 3
Database :: ERIC
Journal :: Library Trends
Publication Type :: Report
Accession number :: EJ497945
Document Type :: Information Analyses<br />Opinion Papers<br />Reports - Descriptive<br />Journal Articles