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Internet Advertising: Ethics and Etiquette.

Authors :
Machovec, George S.
Source :
Online Libraries and Microcomputers. Jun 1994 12(6-7):1-5.
Publication Year :
1994

Abstract

Discusses the growth of the Internet and the attitudes of users toward advertising, provides examples of kinds of advertising used on electronic networks, and lists several companies that help advertisers use the Internet. Fifteen guidelines are suggested to help advertisers use the Internet in a reasonable and appropriate way. (Contains 11 references.) (KRN)

Details

Language :
English
ISSN :
0737-7770
Volume :
12
Issue :
6-7
Database :
ERIC
Journal :
Online Libraries and Microcomputers
Publication Type :
Electronic Resource
Accession number :
EJ486772
Document Type :
Guides - General<br />Opinion Papers<br />Reports - Descriptive<br />Journal Articles