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Communicating Service Quality Improvement: Another Role for Public Relations.
- Source :
-
Public Relations Review . Spr 1994 20(1):29-41. - Publication Year :
- 1994
-
Abstract
- Combines public relations practice and total quality management improvement stages to create a philosophy and set of strategies to assist practitioners' understanding of the challenges and response options available to them as part of improving service quality. (SR)
Details
- Language :
- English
- ISSN :
- 0363-8111
- Volume :
- 20
- Issue :
- 1
- Database :
- ERIC
- Journal :
- Public Relations Review
- Publication Type :
- Editorial & Opinion
- Accession number :
- EJ486304
- Document Type :
- Opinion Papers<br />Guides - Non-Classroom<br />Journal Articles